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FUNDAMENTALS
By adopting an unusual industrial strategy prioritising manufacturing at its own factories,
the Group has made a bold choice in favour of quality control and product availability.
Industrial expertise
With 29 factories, 10 of which are located in France, the Group
has industrial facilities that are unique in its sector. In Europe,
especially in France, and in the United States, the competitiveness of the
Group's factories relies on a long-standing tradition of industrial expertise,
which enables us to develop innovative industrial processes suitable for the
profitable manufacturing of products with a high added value. This is the
case, for example, at Is-sur-Tille in France, the home of Actifry. The continuous
improvement of our industrial productivity and the increased automation
of certain processes will also allow us to achieve the economies of scale
necessary to guarantee the lasting success of these centres of expertise.
With almost 45 million pots and pans manufactured each year, the cookware
factory at Rumilly is a site with international influence. In the other countries
worldwide in which the Group is present, facilities that are close to pools of
consumers allow it to serve local markets in the best possible way and to
offer products at competitive prices. This is particularly the case in China,
Vietnam, Colombia and Brazil.
1923
Calor produces 700 irons/day
in Lyon
2012
25,000 irons and generators/day
in Pont Evêque
Group-wide programmes
In order to maintain the competitiveness of our facilities and to
improve our industrial performance, the Group is now working on a number
of structuring projects. The Product Cost Optimisation project was launched
in 2011. Its objective is to gain a deeper understanding of the lifecycle of
Group products by using methods to analyse value. This procedure, which
is being carried out by Marketing, Development, Production and Purchasing
teams, is enabling us to make significant savings. In 2012, around ten PCO
projects were successfully carried out. Another major project is the SEB
Operation Performance programme, which has enabled us to develop an
industrial performance reference system for the Group. These indicators have
now been extended to cover the entire industrial scope of the Group and
the system gets the entire organisation involved, in particular thanks to a
large-scale training programme. The results obtained are then analysed
during industrial management meetings, which unite all the functions
concerned (Production, Purchasing, Quality Control, IT and Logistics). Finally,
Safety in SEB is another global project that was launched in 2012. The
objective of this project is to modify conducts to reduce the number of
accidents at Group factories.
cmm or good Shared practiceS
1956
Tefal produces 100 items/day
in Sarcelles
2012
168,000 cookware items/day
in Rumilly
The Core Model Manufacturing project is testament to the Group's
commitment towards standardising its product management
processes. The objective of this project is to identify the best practices
within the various factories and on this basis to construct a "core"
production management IT system for the Group's factories. In order
to ensure that this approach is suited to user requirements, the project
is being handled by a mixed team of specialists in their sectors
(Production, Purchasing, Quality Control) and experts from the IT
department.