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70<br />

SUSTAINABLE<br />

DEVELOPMENT<br />

Consumer awareness of <strong>the</strong> environment, health and well-being is a defining trend in markets served<br />

by <strong>Groupe</strong> SEB. Staying in tune with <strong>the</strong>se aspirations, <strong>the</strong> Group uses its powers of innovation<br />

to develop high-performance and high-quality products, which are durable, repairable and recyclable.<br />

Being influenced<br />

by a changing<br />

world <strong>Groupe</strong> SEB's innovation strategy focuses on <strong>the</strong> end user<br />

and aims for products without any compromise in terms of<br />

performance, quality, service life and safety. Sustainable development, clearly<br />

identified as a driver behind innovation, covers energy efficiency, acoustic<br />

performance, recyclability, new materials etc. Support for <strong>the</strong> ageing population<br />

and <strong>the</strong> accessibility of products are also taken into account in Group’s policy<br />

of responsible innovation.<br />

Responsible products<br />

The sustainable development dimension, which benefits<br />

consumers as well as our planet, is expressed in a large number of Group<br />

products. These products encourage "home cooking" and a balanced diet,<br />

whilst also saving time; <strong>the</strong> Rowenta Eco Intelligence range and fans from Arno<br />

and Asia Fan use less energy; Silence AC hair dryers are quieter and offer user<br />

comfort etc.<br />

A unique international guarantee<br />

in 60 countries<br />

Quality, an essential part of durability<br />

The quality of products determining <strong>the</strong>ir service life is a permanent<br />

priority for <strong>Groupe</strong> SEB. The results are clear - between 2011 and 2012,<br />

<strong>the</strong> rate of defective products leaving <strong>the</strong> factory was reduced by 30%, which<br />

also cut <strong>the</strong> number of products returned to <strong>the</strong> After-Sales Service and<br />

associated costs. New procedures and equipment have made production more<br />

reliable. To reduce <strong>the</strong> risk of producing sub-standard quality right from <strong>the</strong><br />

development stage, a "Quality toolbox" of new assessment devices with<br />

objective guidelines was created and rolled out to Group employees in 2012.<br />

More repairable products<br />

A product's service life can be extended through repair. A pioneer in this field,<br />

<strong>Groupe</strong> SEB encourages a reduction in <strong>the</strong> number of exchanged products by<br />

investing in <strong>the</strong>ir repairability. In 2012, 73% of products launched were fully<br />

repairable and 93% were partially repairable. From 2013 onwards, those<br />

involved in product design (Purchasing and Development teams) will be given<br />

an objective of achieving full repairability.<br />

creation of <strong>the</strong> centre for european nutrition anD health<br />

<strong>Groupe</strong> SEB joined forces with <strong>the</strong> Rhône-Alpes Research Centre for Human Nutrition, <strong>the</strong> Bullukian Foundation, <strong>the</strong> Mérieux<br />

Institute, <strong>the</strong> CarMeN laboratory, <strong>the</strong> Paul Bocuse Institute, Nutrisens and Roquette to set up <strong>the</strong> Centre for European Nutrition<br />

and Health. Based in Lyon, <strong>the</strong> Centre aims to coordinate research organisations worldwide and manufacturers in <strong>the</strong> food<br />

and pharmaceutical industries to develop scientific responses to health issues associated with nutrition. It will eventually<br />

offer a full range of services, state-of-<strong>the</strong>-art technologies and made-to-measure training programmes delivered by experts<br />

recognised worldwide.

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