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Silence Force Cyclonic: 30% improvement<br />

in load rates thanks to EffyPACK<br />

73<br />

SUSTAINABLE<br />

DEVELOPMENT<br />

Eco-logistics: Managing <strong>the</strong> carbon footprint<br />

To improve its carbon footprint for logistics, <strong>the</strong> Group is mainly<br />

working on load rates and transport methods. In Mexico, for example, imports<br />

are gradually being transferred to a port from which Mexico can be reached<br />

by train ra<strong>the</strong>r than by road: In 2012, 50% of logistics flows were managed by<br />

rail, cutting greenhouse gas emissions by 42.5%.<br />

Finished products manufactured in China now pass through two consolidation<br />

platforms, which means that larger containers with better load rates can be<br />

used. France encourages <strong>the</strong> direct supply of customers from factories and by<br />

container from ports (saving CO2 and time).<br />

EffyPACK or just <strong>the</strong> right packaging<br />

The EffyPACK* indicator allows <strong>the</strong> calculation of <strong>the</strong> logistics cost<br />

of a product at a very early stage and <strong>the</strong> optimisation of how pallets are used<br />

and containers filled by adjusting <strong>the</strong> packaging dimensions. In 2012, this<br />

became an obligatory stage in <strong>the</strong> development of new products, being<br />

incorporated into <strong>the</strong> design phase.<br />

Testimony<br />

a SeconD leaSe of life<br />

for cookware<br />

"Recycling cookware items - pans, saucepans, casseroles - enables up to<br />

90% of <strong>the</strong> metals <strong>the</strong>y are made from to be recovered. Yet <strong>the</strong>se days, most<br />

of <strong>the</strong>se items are put in <strong>the</strong> bin. This is one of <strong>the</strong> messages covered by <strong>the</strong><br />

Natura project, which we carried out with <strong>Groupe</strong> SEB and E. Leclerc<br />

stores in France. In October and November 2012, customers brought in<br />

<strong>the</strong>ir cookware at <strong>the</strong> end of its lifecycle and received in exchange a voucher<br />

for a product in <strong>the</strong> Natura range, which is made from recycled aluminium.<br />

We were in charge of collecting <strong>the</strong> used cookware and sending<br />

it on for reprocessing. This innovative project allowed us to collect almost<br />

50,000 cookware items, which represents considerable savings in terms<br />

of ecology and economics."<br />

Christian Brabant,<br />

Managing Director, Eco-Systèmes<br />

Eco-responsible IT systems<br />

The IT Systems Department is also contributing to <strong>the</strong> effort,<br />

making energy savings of almost €150,000 thanks to <strong>the</strong> virtualisation of<br />

IT servers; <strong>the</strong> collection and recycling by Dataserv of more than 2,500 used<br />

IT and telephone devices (some of <strong>the</strong>m are given a second lease of life,<br />

in particular in <strong>the</strong> form of donations to an association in partnership with <strong>the</strong><br />

<strong>Groupe</strong> SEB Foundation); printing volume in France reduced by a fur<strong>the</strong>r<br />

4% etc.<br />

1939<br />

Selongey factory<br />

2012<br />

*See glossary

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