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Public Management and Administration - Owen E.hughes

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248 <strong>Public</strong> <strong>Management</strong> <strong>and</strong> <strong>Administration</strong><br />

Under a managerial system the political leadership still wishes to achieve<br />

results but does so with the assistance of advisers <strong>and</strong> the bureuacracy. There<br />

is also a blurred distinction between politicians <strong>and</strong> the public service itself,<br />

a practice that has been followed in the United States for many years. There it<br />

is common for politicians to be appointed to administrative positions, or for heads<br />

of agencies to become political figures. Providing there is a clear distinction<br />

between political <strong>and</strong> career appointments, such a system may actually<br />

improve accountability <strong>and</strong> is being more widely adopted elsewhere.<br />

A client focus<br />

Another change to the system of accountability in a managerial model is to<br />

improve the relationship with clients. In the old model, the only avenue of<br />

accountability was through the political leadership. There are now direct links<br />

to the people. These may be consultative, or through interest groups, or simply<br />

by the agency realizing it needs the approval of its clients <strong>and</strong> so institutes<br />

changes to improve the relationships with them. <strong>Public</strong> managers attempt to<br />

manage the relationship with clients as part of their normal duties, to see<br />

avenues of direct accountability in which the agency is itself responsible for<br />

dealing with its clients <strong>and</strong> improving service to them. The role of clients is<br />

increasingly seen as analogous to the role customers play in the private sector.<br />

The client focus is aimed at greater responsiveness to improve the quality of<br />

interaction between public administrations <strong>and</strong> their clients. This includes<br />

‘how far the needs of clients can be satisfied within the framework of policy;<br />

the comprehensibility <strong>and</strong> accessibility of administration; the openness of<br />

administration to client participation in decision-making; the availability of<br />

redress’, <strong>and</strong> argues that overall economic efficiency depends on how responsively<br />

the public sector provides goods <strong>and</strong> services (OECD, 1991a, p. 7). This<br />

is a far more direct form of accountability than that existing under the traditional<br />

model.<br />

The traditional model was not particularly responsive to clients. It had no<br />

real need to be. Concerns about accountability alter this <strong>and</strong>, in turn, lead to<br />

changes in the system of administration. The notion of accountability to clients<br />

does challenge some of the fundamental tenets of traditional public administration.<br />

Some trade-offs must be made between administrative values such as<br />

efficiency, economy, effectiveness <strong>and</strong> political accountability. New public<br />

management aims at measurable results <strong>and</strong> responsiveness to clients; indeed,<br />

it requires individual public managers to focus on client relations as a major<br />

part of their activities.<br />

The OECD argued that coping with responsiveness ‘will require a new<br />

administrative style – public management’ (OECD, 1987, p. 29). As argued<br />

earlier (Chapter 11), the traditional model of administration was not equipped<br />

to deal with the outside, while a formal model of bureaucracy allows no role

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