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<strong>METRO</strong> GROUP : ANNUAL REPORT 2010 : BUSINESS<br />

→ GROUP MANAGEMENT REPORT : 12. SUPPLEMENTARy ANd FORECAST REPORT<br />

Western Europe<br />

Growth is likely to remain subdued in many western European<br />

countries in 2011. Public deficits and austerity programmes<br />

will continue to serve as a brake on growth this year. Most<br />

experts expect varying levels of economic development: the<br />

debt problems will keep the Greek economy in recession in<br />

2011, Spain and Portugal are likely to see very little growth.<br />

weak growth of about 1 percent is forecast for Italy. Aside<br />

from Germany, the Scandinavian countries of denmark and<br />

Sweden as well as Switzerland are likely to continue their<br />

positive development.<br />

In 2010, labour markets in most western European economies<br />

also trailed the recovery on the German labour<br />

market. The gradual improvement on labour markets during<br />

the second half of 2010, however, is likely to continue in 2011,<br />

buttressing the retail industry as well.<br />

Eastern Europe<br />

Recovery in Eastern Europe is likely to continue in 2011 at<br />

varying rates. Although growth is expected to remain relatively<br />

weak in Bulgaria, hungary and Romania, these countries<br />

will likely improve their performance compared to previous<br />

years with growth rates of about 2 percent in 2011. At about<br />

4 percent, growth rates in Turkey, Russia and Poland, in turn,<br />

will probably be twice as high as in the other regional economies.<br />

According to our forecasts, average growth in Eastern<br />

Europe will be somewhat stronger than in 2010, and we<br />

project another increase for 2012 compared to 2011. while<br />

the regional economies will not return to the high growth<br />

rates of the pre-crisis years, just like Asia, Eastern Europe<br />

continues to boast strong economic potential. As a result, we<br />

expect the Eastern European economies to generate strong<br />

growth momentum over the medium term – thanks also to<br />

their continually high catch-up demand. Therefore, we also<br />

expect the retail industry to grow faster this year.<br />

Asia/Africa<br />

despite persistent risks, the Asian emerging markets will<br />

probably remain the world’s fastest-growing region in 2011<br />

and 2012 – although their economic strength is likely to decline<br />

slightly. The growth momentum in the retail industry will also<br />

remain high. we project double-digit nominal growth for<br />

China, India, Pakistan and vietnam, but the situation in Japan<br />

is more difficult. Economic growth will weaken markedly<br />

there in 2011, negatively impacting the retail sector in the<br />

process. due to fundamental political changes, it is difficult<br />

to assess future developments in Egypt at the moment.<br />

→ p. 135<br />

Building on our forecast for economic and retail development,<br />

the following section provides an overview of the<br />

resulting implications for individual sectors as well as the<br />

<strong>METRO</strong> GROUP sales divisions.<br />

Future sector trends and development at<br />

<strong>METRO</strong> GROUP<br />

Metro Cash & Carry<br />

The development of the self-service wholesale sector will<br />

continue to be impacted by the economic recovery in 2011 and<br />

2012, the pace and intensity of which varies from region to<br />

region. Accordingly, we expect the divergent trends within the<br />

cash & carry segment to continue.<br />

Market volume in Germany and western Europe will change<br />

only slightly in the next two years. Growth momentum is not<br />

expected to be produced by the hotel and restaurant trade,<br />

two of the main customer groups of the cash & carry segment.<br />

As a result of expected price increases, we anticipate growth<br />

in food items to lag slightly behind the overall inflation rate,<br />

whereas retail sales in nonfood items will remain stable.<br />

The Eastern European cash & carry segment is expected to<br />

continue to grow in the next two years, but at starkly varying<br />

speeds. while sales in the cash & carry segment will<br />

increase in most countries, we expect negative growth rates<br />

in Greece and hungary for at least the duration of 2011 as a<br />

result of the tense economic situation. The overall positive<br />

revenue trend in Eastern Europe will be fuelled by a strong<br />

rise in demand for both food and nonfood items. Price<br />

increases, in particular in food items, will also lead to an<br />

increase in revenue.<br />

we expect the strong growth trend of the cash & carry segment<br />

in Asia to continue unchanged for the next two years.<br />

The growth dynamic in the cash & carry segment will remain<br />

higher than in the modern food retail business. Some countries<br />

of the region, for example India, continue to protect the<br />

traditional retail sector through restrictions on foreign companies’<br />

entry into their attractive retail markets. This has<br />

two sets of implications: on the one hand, the customer base<br />

of the cash & carry segment, the traditional retailers, remains<br />

intact. On the other, cash & carry stores there are faced with<br />

little competition from other modern formats in the food<br />

retail business.

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