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A comparative analysis of the US and EU retail banking markets - Wsbi

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9. The last couple <strong>of</strong> decades have been periods <strong>of</strong> high<br />

levels <strong>of</strong> consolidation for both <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong><br />

<strong>EU</strong> <strong>banking</strong> industry. Asset concentration measures<br />

reveal that <strong>EU</strong> 15 CR5 was 14.5% in 2003, while<br />

2003 <strong>US</strong> CR5 was 37.6%. While <strong>the</strong> asset based<br />

CR5 for Europe’s top five banks may seem small<br />

compared to <strong>US</strong> CR5, looking at CR5 <strong>of</strong> individual<br />

<strong>EU</strong> Member States reveals that in a number <strong>of</strong><br />

European Member States, levels <strong>of</strong> concentration are in<br />

fact much higher than in <strong>the</strong> <strong>US</strong> (i.e.: The Ne<strong>the</strong>rl<strong>and</strong>s<br />

(84%), Belgium (83%), Finl<strong>and</strong> (81%), Denmark (67%),<br />

Greece (67%), Portugal (63%)). Consider also that,<br />

<strong>of</strong> <strong>the</strong> <strong>EU</strong>15, only 4 Member States have CR5s lower<br />

than <strong>the</strong> <strong>US</strong> (2003 figures).<br />

10. While asset concentration figures are relatively easy to<br />

come by for both <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong>, concentration<br />

ratios for products, more revealing about market<br />

power, are not. Yet looking at such information can<br />

give a much different picture for an individual country,<br />

as we show above for <strong>the</strong> UK.<br />

11. The nature <strong>of</strong> consolidation in <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong><br />

has been similar, with <strong>the</strong> great majority <strong>of</strong> it being<br />

intra-state. As for inter-state mergers, <strong>the</strong>y have<br />

been encouraged by <strong>the</strong> adoption <strong>of</strong> <strong>the</strong> Riegle-Neal<br />

Act. It is however important noting that inter-state<br />

expansion has occurred mainly via inter-state<br />

branching, ra<strong>the</strong>r than via multi-state <strong>banking</strong>.<br />

Indeed, multi-state branches make up nearly 29% <strong>of</strong><br />

total <strong>US</strong> branches, while multi-state banks represent<br />

less than 3% <strong>of</strong> total <strong>US</strong> credit institutions.<br />

12. In Europe, until recently <strong>the</strong> value <strong>of</strong> cross-border<br />

M&A as a proportion <strong>of</strong> total M&A was relatively<br />

low, but a few large deals in <strong>the</strong> last couple <strong>of</strong> years<br />

have significantly increased that proportion. In any<br />

case in terms <strong>of</strong> <strong>the</strong> number <strong>of</strong> institutions that<br />

engage in cross-border M&A (<strong>and</strong> become multistate<br />

institutions), <strong>the</strong> number is low.<br />

13. It is interesting to note that few <strong>US</strong> bank holding<br />

companies <strong>and</strong>/or independent depository institutions<br />

have <strong>of</strong>fices in two or more states, even though<br />

regulatory, cultural <strong>and</strong> linguistic differences, which<br />

are mentioned as key obstacles to such deals in<br />

Europe, are not issues in <strong>the</strong> <strong>US</strong> (or at least not in a<br />

comparable way). This may however be explicable in<br />

terms <strong>of</strong> o<strong>the</strong>r comparable factors that render difficult<br />

<strong>the</strong> achievement <strong>of</strong> cost <strong>and</strong> revenue synergies for<br />

banks wanting to operate across <strong>US</strong> or <strong>EU</strong> (Member)<br />

states. Cost savings can more easily be achieved by<br />

in-market ra<strong>the</strong>r than out-<strong>of</strong>-state bidders, given <strong>the</strong><br />

former’s ability to cut overlapping facilities such as<br />

branches. Also, <strong>the</strong> reward <strong>of</strong> higher pr<strong>of</strong>its via<br />

higher prices due to increase in market power is not<br />

available in a cross-border/ state context.<br />

14. The fact that, as with <strong>the</strong> <strong>EU</strong>, few banks have <strong>of</strong>fices<br />

across several states <strong>of</strong> <strong>the</strong> <strong>US</strong> fur<strong>the</strong>r emphasises <strong>the</strong><br />

local aspect <strong>of</strong> <strong>US</strong> <strong>retail</strong> <strong>banking</strong>, <strong>and</strong> suggests that<br />

fur<strong>the</strong>r deregulation in Europe may not necessarily<br />

lead to significant increases in <strong>the</strong> presence <strong>of</strong> crossborder<br />

<strong>retail</strong> banks.<br />

15. Assessing <strong>the</strong> evolution <strong>of</strong> non-bank deposits over<br />

time in proportion to total liabilities reveals that<br />

deposits in <strong>the</strong> <strong>US</strong> have become a less important<br />

source <strong>of</strong> funds for <strong>US</strong> credit institutions. In Europe,<br />

non-bank deposits have also contributed less <strong>of</strong> <strong>the</strong><br />

funding, but <strong>the</strong> decrease over <strong>the</strong> same period has<br />

not been as significant as in <strong>the</strong> <strong>US</strong>.<br />

16. That bank intermediation is more important in <strong>the</strong><br />

<strong>EU</strong> than <strong>the</strong> <strong>US</strong> can be seen from <strong>the</strong> fact that <strong>the</strong><br />

proportions <strong>of</strong> deposits to GDP were much larger for<br />

<strong>the</strong> <strong>EU</strong> (93%) than for <strong>the</strong> <strong>US</strong> (38%). Also, if we<br />

compare <strong>the</strong> proportion <strong>of</strong> stock market capital to<br />

GDP for both <strong>the</strong> <strong>EU</strong> <strong>and</strong> <strong>the</strong> <strong>US</strong>, we see that it is<br />

indeed much more important in <strong>the</strong> <strong>US</strong> (155%) than<br />

<strong>the</strong> <strong>EU</strong> (100%).<br />

17. On <strong>the</strong> asset side, loans have continued to represent<br />

by far <strong>the</strong> main assets to credit institutions in both<br />

<strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong>, remaining a stable use <strong>of</strong> funds<br />

in both <strong>markets</strong> over <strong>the</strong> years. In Europe, <strong>the</strong> ratio<br />

<strong>of</strong> bank loans to <strong>the</strong> private sector to GDP is larger<br />

(94%) than in <strong>the</strong> <strong>US</strong> (49%). For both <strong>the</strong> <strong>EU</strong> <strong>and</strong><br />

<strong>the</strong> <strong>US</strong>, <strong>the</strong> ratio <strong>of</strong> bank loans to <strong>the</strong> private sector<br />

to GDP has grown quite significantly between 1980<br />

<strong>and</strong> 2000.<br />

100

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