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A comparative analysis of the US and EU retail banking markets - Wsbi

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Ano<strong>the</strong>r important common feature between <strong>the</strong><br />

<strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> is <strong>the</strong> fact that in both cases, it has<br />

been decided to go in <strong>the</strong> direction <strong>of</strong> <strong>the</strong> “universal<br />

<strong>banking</strong>” model approximately during <strong>the</strong> same period,<br />

i.e. <strong>the</strong> end <strong>of</strong> <strong>the</strong> 1980’ / beginning <strong>of</strong> <strong>the</strong> 1990’.<br />

An important distinction worth underlining is <strong>the</strong><br />

fact that in <strong>the</strong> <strong>US</strong>, <strong>the</strong>re are important differences in<br />

<strong>the</strong> <strong>banking</strong> system between <strong>the</strong> different categories<br />

<strong>of</strong> institutions, not only from <strong>the</strong> perspective <strong>of</strong> <strong>the</strong><br />

business model, but also from a legal point <strong>of</strong> view.<br />

This is not so much <strong>the</strong> case in <strong>the</strong> <strong>EU</strong>, where <strong>the</strong><br />

2nd Banking Directive introduced <strong>the</strong> criteria that<br />

have to be fulfilled by all credit institutions to be<br />

authorised <strong>and</strong> to benefit from <strong>the</strong> single passport,<br />

whatever <strong>the</strong>ir specific type (e.g. commercial bank,<br />

savings bank, cooperative bank).<br />

4.3 Regulation <strong>of</strong> <strong>the</strong> capital <strong>markets</strong><br />

4.3.1 Introduction<br />

Sound <strong>and</strong> liquid capital <strong>markets</strong> are generally considered<br />

necessary to facilitate <strong>the</strong> efficient allocation <strong>of</strong> capital through<br />

a dynamic interaction between investors, issuers <strong>and</strong><br />

financial intermediaries. This chapter defines capital <strong>markets</strong><br />

as places where long-term equity securities are traded. As an<br />

increasing number <strong>of</strong> <strong>retail</strong> banks are becoming active in various<br />

operations on <strong>the</strong> global capital <strong>markets</strong>, it is important to<br />

underst<strong>and</strong> <strong>the</strong> legislative framework that determines a large<br />

part <strong>of</strong> a bank’s behaviour in this respect.<br />

The purpose <strong>of</strong> this section is to provide a presentation <strong>of</strong><br />

<strong>the</strong> regulatory frameworks <strong>of</strong> <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>EU</strong> capital <strong>markets</strong><br />

<strong>and</strong> to identify similarities <strong>and</strong> distinctions between <strong>the</strong>m.<br />

A <strong>comparative</strong> <strong>analysis</strong> <strong>of</strong> <strong>the</strong> two <strong>markets</strong> is useful in view<br />

<strong>of</strong> <strong>the</strong> fact that <strong>the</strong>se are currently <strong>the</strong> most developed<br />

capital <strong>markets</strong> in <strong>the</strong> world. According to <strong>the</strong> Securities<br />

Industry Association (SIA), <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>EU</strong> toge<strong>the</strong>r account<br />

for about 70% <strong>of</strong> global equity capitalisation: approximately<br />

$16 trillion in <strong>the</strong> <strong>US</strong> <strong>and</strong> $10 trillion in <strong>the</strong> <strong>EU</strong> (equivalent<br />

to approximately €13 trillion <strong>and</strong> €8 trillion respectively) 196 .<br />

It is remarkable that only a couple <strong>of</strong> decades ago a <strong>comparative</strong><br />

<strong>analysis</strong> such as this one would have been practically<br />

impossible, mainly because <strong>the</strong>se two <strong>markets</strong> have<br />

developed from a completely different basis, in a different<br />

time span <strong>and</strong> with different objectives. In <strong>the</strong> meantime,<br />

many global changes have affected both <strong>EU</strong> <strong>and</strong> <strong>US</strong> capital<br />

<strong>markets</strong> equally, e.g. developments in <strong>the</strong> communication<br />

industry <strong>and</strong> trading technologies, as well as increased<br />

competition from new market players.<br />

The <strong>US</strong> capital <strong>markets</strong> have traditionally played a leading<br />

role in <strong>the</strong> global financial services industry. While not<br />

comparable in size, a number <strong>of</strong> European countries have<br />

developed national capital <strong>markets</strong> that are as competitive<br />

<strong>and</strong> efficient as <strong>the</strong>ir bigger <strong>US</strong> counterparts. While a single<br />

European capital market does not yet exist, despite <strong>the</strong><br />

efforts <strong>of</strong> <strong>the</strong> last twenty years <strong>of</strong> <strong>the</strong> European Union’s<br />

policy makers, <strong>the</strong> national capital <strong>markets</strong> <strong>of</strong> a number <strong>of</strong><br />

European Member States fulfil important roles as prime<br />

global financial exchanges. In fact, <strong>the</strong> rationale <strong>of</strong> attempts<br />

to integrate European capital <strong>markets</strong> is still questioned by<br />

some who argue that <strong>the</strong> domestic capital <strong>markets</strong> <strong>of</strong><br />

individual Member States are able to adequately satisfy<br />

investors’ needs. Never<strong>the</strong>less, regulatory action at <strong>the</strong> <strong>EU</strong><br />

level is very much focussed on <strong>the</strong> aim <strong>of</strong> diminishing<br />

barriers to integration <strong>and</strong> creating an efficient <strong>and</strong><br />

competitive single market for financial services.<br />

Emerging legislative measures in both <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> are<br />

developing in <strong>the</strong> same direction, making it possible to<br />

compare <strong>the</strong> two jurisdictions. In recent years, both <strong>the</strong> <strong>EU</strong><br />

<strong>and</strong> <strong>the</strong> <strong>US</strong> authorities have been active in revising <strong>the</strong><br />

existing regulatory framework, which resulted in adoption<br />

<strong>of</strong> key legislative measures that will enter into force within<br />

<strong>the</strong> next few years. The <strong>US</strong> regulators focussed <strong>the</strong>ir efforts<br />

on revising <strong>the</strong> national market system which is set to<br />

increase integration by creating equal rules for different<br />

trading venues 197 .<br />

<strong>EU</strong> regulators possibly have an even more challenging task,<br />

trying to integrate 25 national <strong>markets</strong> <strong>and</strong> simultaneously<br />

upgrade <strong>the</strong> legislation that can facilitate fair market<br />

competition. The following chapters will describe all <strong>the</strong>se<br />

developments in more detail.<br />

196 Testimony <strong>of</strong> Marc E. Lackritz, president Securities Industry Association, «The <strong>US</strong>-<strong>EU</strong> relationship: what comes next», 16 June 2005.<br />

197 Different trading venues such as regulated exchanges, over-<strong>the</strong>-counter market makers, electronic communication networks, etc.<br />

65

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