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A comparative analysis of the US and EU retail banking markets - Wsbi

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6.3.1.2 Retail <strong>and</strong> commercial payments<br />

The table below summarises <strong>the</strong> evolution <strong>of</strong> <strong>the</strong><br />

volumes <strong>of</strong> cashless <strong>retail</strong> <strong>and</strong> commercial payment<br />

transactions in <strong>the</strong> <strong>US</strong>, by type <strong>of</strong> payment instrument<br />

or channel:<br />

Table 24: Annual volume <strong>of</strong> non-cash payment transactions in <strong>the</strong> <strong>US</strong> (billion transactions - estimates)<br />

2000 2004 Av. % change p.a.<br />

Credit transfers (1) (2) 4.3 5.1 6.0%<br />

Direct debits (1) 2.4 5.8 25.0%<br />

Cheques 41.9 34.8 -5.0%<br />

Debit card transactions 8.3 19.4 24.0%<br />

Credit card transactions 15.6 19.1 5.0%<br />

ATM cash withdrawals n.a. 5.9 n.a.<br />

Total cashless transactions n.a. 90.1 n.a.<br />

Excluding ATM cash withdrawals 72.5 84.2 4%<br />

Excluding cheques <strong>and</strong> ATM cash withdrawals 30.6 49.4 12.5%<br />

Sources: 2004 Federal Reserve Bank Payments Study; March 2006 BIS-CPSS "Statistics on payment <strong>and</strong> settlement systems in selected countries".<br />

(1): Credits <strong>and</strong> debits processed according to ACH rules.<br />

(2): "EBT" (Electronic Benefits Transfers) transactions have here been added to credit transfer transactions.<br />

Overall, <strong>the</strong> volume <strong>of</strong> <strong>US</strong> <strong>retail</strong> <strong>and</strong> commercial<br />

cashless payment transactions grew by about 4%<br />

p.a. between 2000 <strong>and</strong> 2004 (on a like for like<br />

comparison, i.e. excluding ATM cash withdrawals).<br />

This moderate growth rate – somewhat higher than<br />

<strong>the</strong> growth in real Gross Domestic Product, yet lower<br />

than <strong>the</strong> growth in real personal consumption<br />

expenditure – hides significant differences between<br />

<strong>the</strong> various payment instruments:<br />

- Cheques: once <strong>the</strong> <strong>US</strong> payment instrument <strong>of</strong><br />

choice. In 2004 <strong>the</strong>y still accounted for nearly 41%<br />

<strong>of</strong> cashless payment instruments (excluding ATM<br />

cash withdrawals), compared with a 58% share in<br />

2000. Although <strong>the</strong> average rate <strong>of</strong> decline was<br />

5% p.a., <strong>the</strong> much higher than anticipated actual<br />

decline which had been accelerating year on year<br />

seems to have reached a plateau in 2003 <strong>and</strong><br />

2004. Experts conjecture whe<strong>the</strong>r this is a trend<br />

likely to continue. These figures however refer to<br />

cheques paid (by depository financial institutions),<br />

not to <strong>the</strong> sum <strong>of</strong> cheques written. Indeed<br />

consumer cheques are increasingly converted – at<br />

<strong>the</strong> point <strong>of</strong> sale by agreement between <strong>the</strong><br />

merchant <strong>and</strong> <strong>the</strong> customer – into electronic<br />

debits through <strong>the</strong> Automated Clearing House<br />

(ACH) network.<br />

This conversion fuels to some extent <strong>the</strong> growth<br />

in ACH debit transactions, although <strong>the</strong> total<br />

volume <strong>of</strong> debits is still smaller than <strong>the</strong> overall<br />

decline in cheque volumes, which points to a<br />

genuine migration to o<strong>the</strong>r types <strong>of</strong> payment<br />

instruments. It is estimated that currently consumers<br />

migrate more rapidly to o<strong>the</strong>r instruments than<br />

business does.<br />

- Cards: <strong>the</strong> <strong>US</strong> was also once touted as <strong>the</strong><br />

country <strong>of</strong> <strong>the</strong> credit card. This image will need<br />

revision in <strong>the</strong> very near future, as debit card<br />

transactions grew strongly between 2000 <strong>and</strong> 2004<br />

at 6 times <strong>the</strong> average growth rate for all cashless<br />

payment instruments, <strong>and</strong> now outperform credit<br />

card transactions (not taking into consideration<br />

proprietary store cards).<br />

With more <strong>US</strong> issuers constantly deploying chip <strong>and</strong><br />

PIN-based debit card solutions, this is a trend which<br />

is likely to continue. It should be noted however that<br />

up to now most <strong>of</strong> <strong>the</strong> growth has been in <strong>of</strong>f-line<br />

debit. With so far a very limited deployment <strong>of</strong> <strong>the</strong><br />

EMV security protocol, this area looks like a tempting<br />

target for fraudsters.<br />

131

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