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A comparative analysis of the US and EU retail banking markets - Wsbi

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In terms <strong>of</strong> <strong>the</strong> nature <strong>of</strong> consolidation in <strong>the</strong> <strong>US</strong> <strong>and</strong><br />

<strong>the</strong> <strong>EU</strong>, it has been similar, with <strong>the</strong> great majority <strong>of</strong><br />

it being intra-state. As for inter-state mergers, <strong>the</strong>y<br />

were encouraged by <strong>the</strong> adoption <strong>of</strong> <strong>the</strong> Riegle-Neal<br />

Act. It is however important noting that inter-state<br />

expansion in <strong>the</strong> <strong>US</strong> has occurred mainly via interstate<br />

branching, ra<strong>the</strong>r than via multi-state <strong>banking</strong>.<br />

Indeed, multi-state branches make up nearly 29% <strong>of</strong><br />

total <strong>US</strong> branches, while multi-state banks represent<br />

less than 3% <strong>of</strong> total <strong>US</strong> credit institutions.<br />

In Europe, until recently <strong>the</strong> value <strong>of</strong> cross-border<br />

M&A as a proportion <strong>of</strong> total M&A was low, but a<br />

few large deals in <strong>the</strong> last couple <strong>of</strong> years have<br />

significantly increased that proportion.<br />

It is interesting that inter-state expansion has been<br />

relatively low in <strong>the</strong> <strong>US</strong> even though regulatory, cultural<br />

<strong>and</strong> linguistic differences, which are mentioned as<br />

key obstacles to such deals in Europe, are not issues<br />

in <strong>the</strong> <strong>US</strong> (or at least not in a comparable way).<br />

This may however be explicable in terms <strong>of</strong> o<strong>the</strong>r<br />

comparable factors that render difficult <strong>the</strong><br />

achievement <strong>of</strong> cost <strong>and</strong> revenue synergies for banks<br />

wanting to operate across <strong>US</strong> or <strong>EU</strong> (Member) states.<br />

Cost savings can more easily be achieved by inmarket<br />

ra<strong>the</strong>r than out-<strong>of</strong>-state bidders, given <strong>the</strong><br />

former’s ability to cut overlapping facilities such as<br />

branches. Also, <strong>the</strong> reward <strong>of</strong> higher pr<strong>of</strong>its via<br />

higher prices due to increase in market power is not<br />

available in a cross-border/ state context.<br />

5.3 Credit institutions<br />

5.3.1 Balance sheet structures<br />

5.3.1.1 United States<br />

5.3.1.1.1 Bank liabilities<br />

Non-bank deposits make up <strong>the</strong> greater part <strong>of</strong> FDIC<br />

insured 251 bank liabilities. The proportion <strong>of</strong> non-bank<br />

deposits to total liabilities has however been falling<br />

over <strong>the</strong> years, as can be seen in graph 8 opposite<br />

(see associated figures in table I <strong>of</strong> <strong>the</strong> table annex).<br />

While in 1992, non-bank deposits represented 80.7%<br />

<strong>of</strong> total liabilities, by 2003 it had fallen to represent<br />

69.1% <strong>of</strong> total liabilities. It should be noted however<br />

that non-bank deposits at FDIC insured institutions<br />

have actually been growing during <strong>the</strong> same period<br />

(at an average <strong>of</strong> 5% a year), just that <strong>the</strong>y have<br />

not grown as fast as o<strong>the</strong>r types <strong>of</strong> liabilities such as<br />

‘o<strong>the</strong>r borrowed funds’ (which includes mortgage<br />

indebtedness <strong>and</strong> obligations under capitalised<br />

leases) which have grown by 14% a year or ‘federal<br />

funds purchased <strong>and</strong> repurchase agreements’ (8% a<br />

year), which toge<strong>the</strong>r make up a significant proportion<br />

<strong>of</strong> total liabilities excluding non-bank deposits.<br />

It would seem <strong>the</strong>refore that deposits are representing<br />

a decreasing source <strong>of</strong> funding for <strong>US</strong> credit<br />

institutions, with <strong>the</strong> consequence that credit<br />

institutions in <strong>the</strong> <strong>US</strong> have had to diversify away from<br />

<strong>the</strong> traditional business <strong>of</strong> deposit taking (into more<br />

fee-based income sources). The fall in <strong>the</strong> attraction<br />

<strong>of</strong> savings accounts <strong>and</strong> certificates <strong>of</strong> deposits as<br />

consumer investment vehicles in <strong>the</strong> <strong>US</strong> has been<br />

explained in <strong>the</strong> literature as a direct consequence <strong>of</strong>,<br />

for instance, <strong>the</strong> increased efficiency in <strong>the</strong> payments<br />

system, diminishing <strong>the</strong> need for transactions<br />

accounts, <strong>and</strong> also as a result <strong>of</strong> <strong>the</strong> proliferation <strong>of</strong><br />

investment options in <strong>the</strong> last three decades 252 .<br />

Looking at <strong>the</strong> proportion <strong>of</strong> deposits (<strong>of</strong> commercial<br />

<strong>and</strong> savings banks combined) to GDP, table 11 opposite<br />

reveals that while in 1980, bank deposits in <strong>the</strong> <strong>US</strong><br />

represented 54% <strong>of</strong> GDP, by 2000 that proportion<br />

had fallen to 38%.<br />

251 Therefore excluding credit unions.<br />

252 “The Past, Present, <strong>and</strong> Probable Future for Community Banks”, 2004, De Young, William Hunter <strong>and</strong> Gregory Udell.<br />

88

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