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A comparative analysis of the US and EU retail banking markets - Wsbi

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4.3.2 United States<br />

4.3.2.1 Background<br />

During <strong>the</strong> 1920s in <strong>the</strong> <strong>US</strong>, approximately 20 million<br />

small <strong>and</strong> large shareholders were trading $50 billion’s<br />

worth <strong>of</strong> securities on <strong>the</strong> stock market. It is estimated<br />

that half <strong>of</strong> <strong>the</strong>se securities became worthless following<br />

<strong>the</strong> 1929 crash 198 . As early as 1933, <strong>the</strong> <strong>US</strong> Congress<br />

passed <strong>the</strong> first two laws that govern <strong>the</strong> securities<br />

<strong>markets</strong> as a response to <strong>the</strong> stock market crash: <strong>the</strong><br />

Securities Act <strong>of</strong> 1933 <strong>and</strong> <strong>the</strong> Securities Exchange<br />

Act <strong>of</strong> 1934.<br />

In response to <strong>the</strong> events <strong>of</strong> 1929, <strong>the</strong> 1933 Act<br />

introduced laws that require full <strong>and</strong> fair disclosure<br />

<strong>of</strong> <strong>the</strong> character <strong>of</strong> securities to ensure that investors<br />

receive sufficient information to be able to make<br />

informed investment decisions. Ano<strong>the</strong>r objective was<br />

to prevent misinterpretation <strong>and</strong> fraud associated<br />

with <strong>the</strong> trading <strong>of</strong> securities. The 1934 Securities<br />

Exchange Act set <strong>the</strong> basis to establish <strong>the</strong> Securities<br />

<strong>and</strong> Exchange Commission (SEC), a regulatory agency<br />

independent <strong>of</strong> federal government, but still under <strong>the</strong><br />

oversight <strong>of</strong> a number <strong>of</strong> congressional committees.<br />

The SEC was assigned high level regulatory <strong>and</strong><br />

enforcement powers: power to register, regulate <strong>and</strong><br />

oversee <strong>the</strong> exchanges, broker-dealers, investment<br />

advisors, transfer agents <strong>and</strong> clearing agencies 199 .<br />

The Act also introduced <strong>the</strong> obligation for all publicly<br />

traded securities to be registered with <strong>the</strong> SEC, bringing<br />

in more transparency by requiring companies to<br />

disclose all relevant information about <strong>the</strong>ir properties<br />

<strong>and</strong> businesses, a description <strong>of</strong> <strong>the</strong> security to be<br />

<strong>of</strong>fered for sale, information about <strong>the</strong> management<br />

<strong>of</strong> <strong>the</strong> company <strong>and</strong> its financial performance.<br />

Several o<strong>the</strong>r Acts were adopted in <strong>the</strong> following<br />

years (Public Utility Holding Company Act <strong>of</strong> 1935,<br />

Trust Indenture Act <strong>of</strong> 1939, Investment Company<br />

Act <strong>of</strong> 1940 <strong>and</strong> Investment Advisers Act <strong>of</strong> 1940),<br />

but <strong>the</strong> next major change to <strong>the</strong> securities market<br />

was introduced in 1975 with <strong>the</strong> amendment to <strong>the</strong><br />

1934 Securities Exchange Act 200 . This legislative reform,<br />

which became known as <strong>the</strong> National Market<br />

System (NMS), required <strong>the</strong> SEC to facilitate <strong>the</strong><br />

development <strong>of</strong> a national market system for <strong>the</strong><br />

trading <strong>of</strong> securities.<br />

The objective <strong>of</strong> NMS is “promoting fair competition<br />

among individual <strong>markets</strong>, while at <strong>the</strong> same time<br />

assuring that all <strong>of</strong> <strong>the</strong>se <strong>markets</strong> are linked toge<strong>the</strong>r,<br />

through facilities <strong>and</strong> rules, in a unified system that<br />

promotes interaction among <strong>the</strong> orders <strong>of</strong> buyers<br />

<strong>and</strong> sellers in a particular NMS stock. The NMS <strong>the</strong>reby<br />

incorporates two distinct types <strong>of</strong> competition –<br />

competition among individual <strong>markets</strong> <strong>and</strong> competition<br />

among individual orders – that toge<strong>the</strong>r contribute<br />

to efficient <strong>markets</strong>” 201 . In response, a number <strong>of</strong> key<br />

mechanisms were developed over <strong>the</strong> years to increase<br />

market efficiency, transparency <strong>and</strong> investor protection.<br />

- The best execution rule obliges investment firms<br />

to execute clients’ orders under <strong>the</strong> most<br />

favourable conditions to <strong>the</strong> client. Trading centres<br />

are obliged to publish monthly statistics about<br />

execution quality to enable investors to judge<br />

whe<strong>the</strong>r best execution was achieved. Moreover,<br />

investment firms must publish quarterly statistics<br />

with a list <strong>of</strong> venues to which orders are routed to<br />

give information on <strong>the</strong>ir relationship with <strong>the</strong><br />

market <strong>and</strong> to avoid conflict <strong>of</strong> interests between<br />

investment firms <strong>and</strong> <strong>the</strong>ir clients.<br />

- Order h<strong>and</strong>ling rules (quote rule <strong>and</strong> limit order<br />

display rule) have <strong>the</strong> main objective to increase<br />

market transparency. These rules provide public<br />

information about <strong>the</strong> prices at which market<br />

makers are prepared to trade <strong>the</strong>ir securities.<br />

- Increased market interconnection makes it possible<br />

to easily gain access to numerous trading venues.<br />

These fundamental categories <strong>of</strong> measures set a solid<br />

basis for <strong>the</strong> development <strong>of</strong> <strong>the</strong> <strong>US</strong> capital market<br />

<strong>and</strong> served as a starting point for <strong>the</strong> new Regulation<br />

NMS which was adopted in 2005. All mentioned<br />

measures <strong>and</strong> <strong>the</strong> NMS Regulation are looked at in<br />

more detail below.<br />

4.3.2.2 Applicable legislation<br />

4.3.2.2.1 Best execution<br />

Whenever an investment company has a choice <strong>of</strong><br />

executing its client’s order in more than one trading<br />

venue, it has a fiduciary obligation to choose <strong>the</strong> one<br />

where <strong>the</strong> conditions are most favourable to <strong>the</strong><br />

client. This best execution rule is certainly one <strong>of</strong> <strong>the</strong><br />

most important mechanisms designed to ensure<br />

investor protection.<br />

198 <strong>US</strong> SEC «The investor’s advocate: how <strong>the</strong> SEC protects investors <strong>and</strong> maintains market integrity», July 2005.<br />

199 Not all <strong>the</strong> powers mentioned were initially granted to SEC, but added subsequently over time.<br />

200 The NMS was newly amended in 2005 as a response to market developments. This will be discussed in more detail below.<br />

201 <strong>US</strong> SEC, Regulation NMS, Release No. 34-51808; File No. S7-10-04, June 2005.<br />

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