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A comparative analysis of the US and EU retail banking markets - Wsbi

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It should also be observed that <strong>the</strong> euro was<br />

introduced on 1st <strong>of</strong> January 2002 as <strong>the</strong> single<br />

currency for 12 out <strong>of</strong> 15 <strong>of</strong> <strong>the</strong> pre enlargement<br />

Member States <strong>of</strong> <strong>the</strong> European Union (<strong>the</strong> Members<br />

not having converted <strong>the</strong>ir currency are Denmark,<br />

Sweden, <strong>and</strong> <strong>the</strong> United Kingdom – although Sweden<br />

has “opted in”). Therefore such “cross border”<br />

transactions will not be subject to any specific<br />

consideration in this rubric.<br />

The following remarks can be made as to <strong>the</strong> overall<br />

evolution <strong>of</strong> <strong>the</strong> usage <strong>of</strong> various payment instruments<br />

in <strong>the</strong> European Union:<br />

- Overall cashless payment transactions have been<br />

growing at an average annual rate well outpacing<br />

both growth in real Gross Domestic Product <strong>and</strong><br />

growth in real personal consumption expenditure.<br />

- Cheques: it is probably a mere coincidence that<br />

<strong>the</strong> average decrease rate for cheques is fairly<br />

similar (5% vs 6%) in <strong>the</strong> <strong>US</strong> as in <strong>the</strong> <strong>EU</strong> over <strong>the</strong><br />

period under consideration. Indeed cheques are<br />

far less used in Europe (10% <strong>of</strong> market share <strong>of</strong><br />

total cashless payment instruments) than <strong>the</strong>y are<br />

in <strong>the</strong> <strong>US</strong> (39%), <strong>and</strong> such usage is pretty much<br />

concentrated in three large or relatively large<br />

payment countries (France, Spain, United Kingdom).<br />

At any rate, <strong>the</strong> usage <strong>of</strong> cheques is expected to<br />

continue its decline, as cheques are substituted by<br />

o<strong>the</strong>r payment instruments, both for face-to-face<br />

<strong>and</strong> remote transactions (although due to<br />

regulatory arrangements in a country such as<br />

France banks have currently little option but to<br />

continue <strong>and</strong> issue cheques).<br />

- Cards: in Europe many national debit card<br />

schemes have been built on <strong>the</strong> foundations <strong>of</strong><br />

ATM schemes, <strong>and</strong> debit cards continue to enjoy<br />

growing acceptance, at twice <strong>the</strong> average growth<br />

rate for non-cash transactions (ATM withdrawals<br />

excluded). Credit cards grow at one <strong>and</strong> a half<br />

time that rate, <strong>and</strong> many experts consider this<br />

instrument ripe for far higher growth rates in <strong>the</strong><br />

future, as many European countries today are<br />

mostly debit card countries.<br />

- Electronic credits <strong>and</strong> debits: direct debit<br />

transactions are growing at one <strong>and</strong> a half time<br />

<strong>the</strong> annual rate for credit transfers. As significant<br />

growth for direct debits can also be witnessed in<br />

countries which have no cheque tradition, (most <strong>of</strong>)<br />

this growth is genuine <strong>and</strong> not fuelled by migration.<br />

For <strong>the</strong> time being, all direct debit transactions are<br />

“national”, as no “cross-border” direct debit<br />

scheme is yet in operation (in <strong>the</strong> absence <strong>of</strong><br />

commonly accepted <strong>and</strong> enforceable rules).<br />

Beyond <strong>the</strong> above consolidated figures <strong>the</strong>re are some<br />

very distinct national situations <strong>and</strong> usage patterns.<br />

Countries where cheque usage has fully or virtually<br />

disappeared (Austria, Belgium, Denmark, Finl<strong>and</strong>,<br />

Germany, Greece, Luxembourg, Ne<strong>the</strong>rl<strong>and</strong>s, Spain,<br />

Sweden) can be presented in two groups:<br />

Countries where cheque usage<br />

has fully or virtually disappeared<br />

<strong>and</strong> where card usage (ei<strong>the</strong>r credit or debit)<br />

is high (over 50% <strong>of</strong> all non cash transactions,<br />

ATM withdrawals excluded)<br />

Denmark<br />

Greece<br />

Luxembourg<br />

Sweden<br />

Countries where cheque usage<br />

has fully or virtually disappeared<br />

<strong>and</strong> where credit <strong>and</strong>/or debit transfer usage<br />

is high (over 50% <strong>of</strong> all non cash transactions,<br />

ATM withdrawals excluded)<br />

Austria<br />

Belgium<br />

Germany<br />

Spain<br />

Italy<br />

Ne<strong>the</strong>rl<strong>and</strong>s<br />

135

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