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A comparative analysis of the US and EU retail banking markets - Wsbi

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■ The Quote Rule<br />

The objective behind <strong>the</strong> quote rule was to ensure<br />

that no significant pools <strong>of</strong> liquidity are hidden from<br />

<strong>the</strong> market. The Quote Rule requires market makers<br />

to make <strong>the</strong>ir prices public, which would ultimately<br />

enable wide dissemination <strong>of</strong> information in <strong>the</strong> form<br />

<strong>of</strong> a consolidated quote. By including all <strong>the</strong> quotes<br />

for securities into <strong>the</strong> consolidated quotation system,<br />

market transparency increased <strong>and</strong> investors became<br />

able to make a better informed investment decision.<br />

The rule was introduced in 1996 following severe<br />

deficiencies discovered on <strong>the</strong> NASDAQ market.<br />

The SEC accused NASDAQ <strong>of</strong> inadequate reporting<br />

<strong>of</strong> trading intentions which occurred due to <strong>the</strong> fact<br />

that under <strong>the</strong> NASDAQ rules <strong>the</strong> market makers<br />

were not obliged to incorporate limit orders into<br />

<strong>the</strong>ir quotations even if <strong>the</strong>se were better than <strong>the</strong><br />

best available price 212 . This was deemed as a serious<br />

lack <strong>of</strong> representative information, having in mind<br />

that <strong>the</strong> limit orders constitute two-thirds <strong>of</strong> all<br />

orders on NASDAQ 213 .<br />

The Quote Rule was introduced in 1975 <strong>and</strong><br />

complemented with two amendments in 1996.<br />

The first one broadened <strong>the</strong> scope <strong>of</strong> <strong>the</strong> rule by<br />

modifying <strong>the</strong> definition <strong>of</strong> OTC market maker, which<br />

came to include investment firms which act on<br />

<strong>the</strong>ir own accounts <strong>and</strong> which internalise orders 209 .<br />

This applies to all bids <strong>and</strong> <strong>of</strong>fers which <strong>the</strong>y ga<strong>the</strong>r<br />

from <strong>the</strong> market for any listed security when a<br />

quotation represents more than 1% <strong>of</strong> <strong>the</strong><br />

aggregate trading volume for that security. The o<strong>the</strong>r<br />

amendment allowed market makers to trade at<br />

better prices in certain private trading systems, called<br />

electronic communication networks (ECNs), without<br />

publishing an improved quote (provided that <strong>the</strong><br />

ECN itself publishes <strong>the</strong> improved prices).<br />

■<br />

The Order Display Rule<br />

The Order Display Rule requires <strong>the</strong> investment firms<br />

covered by <strong>the</strong> rule 210 to publicly display those limit<br />

orders received from clients which have better prices<br />

than <strong>the</strong>ir own prices 211 . Market makers have three<br />

options on how to comply with <strong>the</strong> rule: <strong>the</strong>y can<br />

display in <strong>the</strong>ir quotes <strong>the</strong>se customer limit orders<br />

that improve <strong>the</strong> price or add to <strong>the</strong> size <strong>of</strong> <strong>the</strong>ir<br />

quotes, <strong>the</strong>y can execute <strong>the</strong> limit order <strong>the</strong>mselves<br />

or <strong>the</strong>y can transfer <strong>the</strong> order to ano<strong>the</strong>r authorised<br />

market maker.<br />

According to a SEC study published some years after<br />

<strong>the</strong> implementation <strong>of</strong> <strong>the</strong> rule, it is estimated that<br />

<strong>the</strong> spreads in NASDAQ stocks had narrowed by<br />

30 percent after implementing <strong>the</strong> Order H<strong>and</strong>ling<br />

Rules <strong>and</strong> that more than half <strong>of</strong> <strong>the</strong> decrease in<br />

spreads was due to <strong>the</strong> Order Display Rule 214 .<br />

4.3.2.2.3 Market interconnection<br />

Numerous IT systems have been put in place over<br />

time to ensure that a customer is aware <strong>of</strong> <strong>the</strong> best<br />

available prices, although <strong>the</strong> existence <strong>of</strong> different<br />

types <strong>of</strong> trading venues hindered <strong>the</strong> creation <strong>of</strong> a<br />

single network. As securities were traded on separate<br />

<strong>markets</strong> <strong>and</strong> under separate rules for a long time,<br />

<strong>the</strong> need to link <strong>the</strong> <strong>markets</strong> did not exist 215 . Due to<br />

technological developments, by 1975 it became<br />

feasible to link nine <strong>markets</strong> by ITS computers, enabling<br />

traders to seek <strong>the</strong> best available price on all <strong>the</strong><br />

connected <strong>markets</strong>, however leaving all <strong>the</strong> unlisted<br />

stocks (including those traded on NASDAQ) out <strong>of</strong><br />

<strong>the</strong> NMS scope 216 . The practical implication <strong>of</strong> such<br />

segregation was that investors still faced certain risks<br />

as <strong>the</strong>y could not compare prices on all <strong>markets</strong>.<br />

209 Over The Counter (OTC) market makers trade securities over <strong>the</strong> phone, facsimile or electronic network instead <strong>of</strong> a physical trading floor.<br />

210 Specialists <strong>and</strong> OTC market makers.<br />

211 Limit order is an order to buy or sell a predetermined amount <strong>of</strong> shares at a specified price or better price.<br />

212 <strong>US</strong> SEC, «Report pursuant to Section 21(a)<strong>of</strong> <strong>the</strong> Securities Exchange Act <strong>of</strong> 1934 Regarding <strong>the</strong> NASD <strong>and</strong> <strong>the</strong> NASDAQ Market», August 1996.<br />

213 <strong>US</strong> SEC, «SEC Study Reveals Problems In Display Of Limit Orders», 4 May 2000.<br />

214 <strong>US</strong> SEC, «SEC Study Reveals Problems In Display Of Limit Orders», 4 May 2000.<br />

215 A clear distinction was traditionally made between <strong>the</strong> listed securities which are <strong>the</strong> ones that are traded on a recognised <strong>and</strong> regulated exchange, <strong>and</strong><br />

unlisted securities which are not traded on a regulated exchange (but for example those traded in <strong>the</strong> OTC market).<br />

216 The linked <strong>markets</strong> were American, Boston, Cincinnati, Chicago, New York, Pacific, <strong>and</strong> Philadelphia <strong>and</strong> NASD over-<strong>the</strong>-counter market. In turn, NASDAQ<br />

quotes are operated through ano<strong>the</strong>r type <strong>of</strong> specialised systems.<br />

68

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