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A comparative analysis of the US and EU retail banking markets - Wsbi

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The commitment <strong>of</strong> savings banks is however not<br />

limited to what is laid down in national law.<br />

Contributing to <strong>the</strong> improvement <strong>of</strong> living conditions,<br />

supporting <strong>the</strong> local economic development <strong>and</strong><br />

building greater social cohesion in <strong>the</strong> local<br />

communities where <strong>the</strong>y operate is an integral part<br />

<strong>of</strong> European savings banks’ identity <strong>and</strong> one <strong>of</strong> <strong>the</strong>ir<br />

distinctive features among financial players.<br />

These commitments to society activities, traditionally<br />

developed by savings banks, are however only one<br />

<strong>of</strong> <strong>the</strong> pillars <strong>of</strong> savings banks’ broader Corporate<br />

Social Responsibility (CSR) approach. Their long-term<br />

commitment towards meeting <strong>the</strong> critical needs <strong>of</strong><br />

local communities <strong>and</strong> society have increasingly<br />

materialised via <strong>the</strong> integration <strong>of</strong> social, environmental<br />

as well as economic concerns in <strong>the</strong>ir business<br />

operations <strong>and</strong> stakeholder relations. Savings banks<br />

have thus adopted, on a voluntary basis, a balanced<br />

<strong>and</strong> comprehensive approach to socially responsible<br />

practices, covering a whole range <strong>of</strong> aspects,<br />

including economic (e.g. microcredit, regional<br />

development, financial inclusion), social relations<br />

(e.g. workforce life-long learning, training), <strong>and</strong><br />

environmental (e.g. preservation <strong>of</strong> natural heritage,<br />

protection <strong>of</strong> <strong>the</strong> environment campaigns) issues.<br />

3.2.3.5 Taxation<br />

In <strong>the</strong> <strong>US</strong>, both commercial banks <strong>and</strong> thrifts are<br />

subject to regular corporate income tax. In contrast<br />

federal <strong>and</strong> state chartered credit unions still enjoy<br />

some tax exemptions in spite <strong>of</strong> <strong>the</strong> fact that, as with<br />

thrifts, credit unions have reached <strong>the</strong> point <strong>of</strong> active<br />

competition with taxable institutions.<br />

The situation in Europe is comparable, with cooperative<br />

banks being <strong>the</strong> only types <strong>of</strong> credit institutions still<br />

benefiting from tax exemptions. On <strong>the</strong> o<strong>the</strong>r h<strong>and</strong>,<br />

<strong>the</strong> tax benefits <strong>of</strong> European cooperative banks are<br />

not as advantageous as in <strong>the</strong> <strong>US</strong> where federal<br />

credit unions are exempt from all federal <strong>and</strong> state<br />

taxes <strong>and</strong> state chartered credit unions are exempt<br />

from all federal <strong>and</strong> most state taxes.<br />

3.3 Financial Conglomerates<br />

3.3.1 United States<br />

As explained in <strong>the</strong> ownership structure <strong>and</strong> activities<br />

section <strong>of</strong> <strong>the</strong> <strong>US</strong> commercial banks description, repeal <strong>of</strong><br />

<strong>the</strong> Glass-Steagal Act via <strong>the</strong> Gramm-Leach Bliley (GLB) Act<br />

has led to 97% <strong>of</strong> insured commercial bank assets in <strong>the</strong> <strong>US</strong><br />

today being owned by bank holding companies.<br />

The creation <strong>of</strong> a new form <strong>of</strong> bank holding company<br />

under <strong>the</strong> GLB, <strong>the</strong> financial holding company, allowed<br />

banks for <strong>the</strong> first time to engage directly in activities such<br />

as securities underwriting <strong>and</strong> dealing, insurance agency<br />

activities <strong>and</strong> insurance underwriting, acting as a futures<br />

commission merchant, <strong>and</strong> merchant <strong>banking</strong> (‘financially<br />

related activities’).<br />

O<strong>the</strong>r activities, financial or non-financial, may also be<br />

engaged in by financial holding companies, by special<br />

permission from <strong>the</strong> Federal Reserve Board <strong>and</strong> <strong>the</strong> Secretary<br />

<strong>of</strong> <strong>the</strong> Treasury (refer to <strong>US</strong> commercial banks description <strong>of</strong><br />

this chapter for more detail).<br />

A financial holding company has to be registered with <strong>the</strong><br />

Federal Reserve Board. The registration requires that each <strong>of</strong><br />

<strong>the</strong> subsidiary banks is well-capitalised <strong>and</strong> well-managed<br />

<strong>and</strong> that all <strong>of</strong> its insured subsidiary banks maintain a<br />

Consumer Reinvestment Act-rating <strong>of</strong> at least satisfactory.<br />

3.3.2 European Union<br />

3.3.2.1 Introduction<br />

Because <strong>of</strong> demographic developments, deregulation,<br />

increasing competition <strong>and</strong> innovation, financial<br />

companies are increasingly moving into each o<strong>the</strong>r’s<br />

areas. In Europe <strong>the</strong> combination <strong>of</strong> <strong>banking</strong> <strong>and</strong><br />

insurance has become increasingly popular. Banks are<br />

now acting as insurance agents or brokers by selling<br />

insurance policies through <strong>the</strong>ir branch networks,<br />

insurance companies are selling insurance policies<br />

that have all <strong>the</strong> characteristics <strong>of</strong> investment<br />

products, <strong>and</strong> many commercial banks have moved<br />

into <strong>the</strong> securities business. In <strong>the</strong> area <strong>of</strong> <strong>banking</strong>,<br />

this corresponds to <strong>the</strong> universal <strong>banking</strong> model<br />

where commercial <strong>and</strong> investment <strong>banking</strong> are<br />

combined in <strong>the</strong> legal entity. This is <strong>the</strong> st<strong>and</strong>ard<br />

European model allowed under <strong>the</strong> Second Banking<br />

Coordination Directive.<br />

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