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A comparative analysis of the US and EU retail banking markets - Wsbi

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Finally, looking at cost-income ratios for credit<br />

institutions in <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> (graph 15), we can<br />

see that in both <strong>markets</strong> <strong>the</strong>se were comparable <strong>and</strong><br />

followed a downward trend until 2001, when <strong>the</strong> <strong>US</strong><br />

industry cost/ income ratio came down significantly<br />

while <strong>the</strong> opposite happened in <strong>the</strong> <strong>EU</strong>.<br />

A number <strong>of</strong> <strong>EU</strong> countries such as Denmark, Spain,<br />

Irel<strong>and</strong>, Luxembourg, Portugal <strong>and</strong> <strong>the</strong> United<br />

Kingdom have achieved ratios lower than both <strong>the</strong><br />

<strong>EU</strong> <strong>and</strong> <strong>US</strong> average for most <strong>of</strong> <strong>the</strong> years under<br />

comparison. Luxembourg has achieved by far <strong>the</strong><br />

lowest cost to income ratio consistently throughout<br />

<strong>the</strong> period.<br />

Graph 15: Comparison <strong>of</strong> <strong>the</strong> cost to income<br />

ratio in <strong>the</strong> <strong>EU</strong> <strong>and</strong> <strong>the</strong> <strong>US</strong>, 1994-2003<br />

70.0%<br />

67.5%<br />

65.0%<br />

62.5%<br />

60.0%<br />

57.5%<br />

55.0%<br />

52.5%<br />

50.0%<br />

1994<br />

1995<br />

1996<br />

■ <strong>EU</strong> Average<br />

■ <strong>US</strong> Average<br />

1997<br />

1998<br />

1999<br />

2000<br />

2001<br />

2002<br />

Source: ESBG calculations based on data from OECD for <strong>the</strong> <strong>EU</strong><br />

<strong>and</strong> FDIC & NCUA for <strong>the</strong> <strong>US</strong>.<br />

2003<br />

A number <strong>of</strong> possible explanations exist which could<br />

explain <strong>the</strong> divergence in performance between <strong>US</strong><br />

<strong>and</strong> <strong>EU</strong> credit institutions, as measured by <strong>the</strong> above<br />

indicators.<br />

No unique explanation exists concerning <strong>the</strong> important<br />

difference between <strong>US</strong> <strong>and</strong> <strong>EU</strong> banks as regards<br />

interest margins. One possible way to explain <strong>the</strong><br />

difference refers to a possible lower level <strong>of</strong><br />

competition in <strong>the</strong> intermediation business in <strong>the</strong> <strong>US</strong><br />

as compared to <strong>the</strong> <strong>EU</strong>. Reference is also made to<br />

<strong>the</strong> composition <strong>of</strong> <strong>the</strong> portfolios <strong>of</strong> assets <strong>of</strong> <strong>US</strong> <strong>and</strong><br />

<strong>EU</strong> banks, with <strong>US</strong> banks having a stronger focus on<br />

assets which bring higher yields. In this context, <strong>the</strong><br />

interest margins <strong>of</strong> <strong>US</strong> banks can have been favoured<br />

by <strong>the</strong> dynamism <strong>of</strong> <strong>the</strong> <strong>US</strong> consumer credit market,<br />

as compared to <strong>the</strong> European one.<br />

The fact that <strong>banking</strong> institutions in <strong>the</strong> <strong>US</strong> are<br />

generally highly capitalised could also explain part<br />

<strong>of</strong> <strong>the</strong> difference observed with regard to interest<br />

margin between <strong>the</strong> <strong>US</strong> <strong>and</strong> in <strong>the</strong> <strong>EU</strong>. Indeed, <strong>the</strong><br />

interest rate margin <strong>of</strong> a bank is influenced by <strong>the</strong><br />

proportion <strong>of</strong> own funds held by <strong>the</strong> bank, given<br />

that <strong>the</strong> remuneration <strong>of</strong> own funds is not included<br />

in <strong>the</strong> calculation <strong>of</strong> <strong>the</strong> interest rate margins.<br />

With regard specifically to <strong>the</strong> fall in net interest<br />

margins experienced in <strong>the</strong> <strong>EU</strong>, part <strong>of</strong> <strong>the</strong> decline<br />

has been due to <strong>the</strong> convergence <strong>of</strong> interest rates<br />

towards <strong>the</strong> common levels for European Monetary<br />

Union, followed by <strong>the</strong> adoption <strong>of</strong> a single interest<br />

rate for <strong>the</strong> eurozone. The creation <strong>of</strong> a monetary<br />

union has also increased <strong>the</strong> level <strong>of</strong> competition<br />

among financial institutions in <strong>the</strong> eurozone, which<br />

has in turn put pressure on banks’ interest margins.<br />

Bank margins in both <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> have<br />

also likely been affected by low inflation <strong>and</strong> <strong>the</strong><br />

consequent fall in nominal interest rates, especially in<br />

<strong>the</strong> years 2001 – 2003. Very low interest rates are in<br />

general more difficult to pass on to customers on <strong>the</strong>ir<br />

deposits, with a resulting pressure on bank margins.<br />

As mentioned above, a possible reason for <strong>the</strong><br />

decline in bank margins has been <strong>the</strong> reported<br />

increase in competition from new entrants. In actual<br />

facts, increasing competition in <strong>the</strong> <strong>EU</strong> <strong>banking</strong><br />

<strong>markets</strong> could explain why both margins <strong>and</strong> ROEs<br />

have been falling, possibly reflecting downward<br />

pressure on pr<strong>of</strong>its. But, as we explain in <strong>the</strong> product<br />

<strong>and</strong> distribution chapter <strong>of</strong> this study, competition to<br />

banks from non-banks has been more significant in<br />

<strong>the</strong> <strong>US</strong> than <strong>the</strong> <strong>EU</strong>, especially due to <strong>the</strong> growing<br />

commoditisation <strong>of</strong> <strong>the</strong> <strong>US</strong> mortgage <strong>and</strong> consumer<br />

lending <strong>markets</strong>. Yet <strong>the</strong> ROEs <strong>of</strong> credit institutions<br />

<strong>the</strong>re are not only larger than that for most <strong>EU</strong><br />

Member States, <strong>the</strong>y have been growing in <strong>the</strong> last<br />

few years while ROEs in <strong>the</strong> <strong>EU</strong> have been falling.<br />

Perhaps, higher ROEs in <strong>the</strong> <strong>US</strong> could be <strong>the</strong> result <strong>of</strong><br />

generally higher risk taking by <strong>banking</strong> institutions<br />

(with <strong>the</strong> result <strong>of</strong> higher pay-<strong>of</strong>fs) <strong>the</strong>re than <strong>the</strong> <strong>EU</strong>.<br />

The discrepancy could also be explained in terms <strong>of</strong><br />

factors external to <strong>the</strong> <strong>banking</strong> sector, such as for<br />

instance flexible labour market laws <strong>and</strong> <strong>the</strong> more<br />

favourable economic climate enjoyed by credit<br />

institutions present in <strong>the</strong> <strong>US</strong>, who benefited from an<br />

average annual growth in <strong>US</strong> real GDP between<br />

1993 <strong>and</strong> 2003 <strong>of</strong> 3.3% compared to 2.1% for <strong>the</strong><br />

Eurozone for <strong>the</strong> same period 254 .<br />

254 The Economist statistics.<br />

98

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