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A comparative analysis of the US and EU retail banking markets - Wsbi

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5.2.2.3 Comparison<br />

It is difficult to make average size comparisons <strong>of</strong><br />

credit institutions in <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> given that<br />

different definitions <strong>of</strong> bank sizes, in terms <strong>of</strong> assets<br />

held, are used. In general terms however, it can be<br />

said that <strong>the</strong> <strong>banking</strong> industries <strong>of</strong> both areas are<br />

dominated by small to medium-sized (depending on<br />

definition) institutions (94% <strong>of</strong> <strong>US</strong> banks i.e. excluding<br />

credit unions, have less than $1 billion in assets,<br />

while 87% <strong>of</strong> <strong>EU</strong> banks have less than €1 billion in<br />

assets), but that <strong>the</strong> majority <strong>of</strong> <strong>the</strong> industry’s assets<br />

are concentrated among a few large institutions.<br />

Comparing <strong>the</strong> average size <strong>of</strong> credit institutions for<br />

<strong>the</strong> year 2003, <strong>the</strong> average size <strong>of</strong> a FDIC insured<br />

bank in <strong>the</strong> <strong>US</strong> is €831 million, compared to Europe’s<br />

€3,494 million. The average <strong>US</strong> bank is <strong>the</strong>refore<br />

considerably smaller than <strong>the</strong> average <strong>EU</strong> bank, in<br />

spite <strong>of</strong> <strong>the</strong> fact that credit unions, which are<br />

considerably smaller than o<strong>the</strong>r banks, are excluded<br />

from that number (as <strong>the</strong>y are not FDIC insured).<br />

It is interesting to note that under <strong>US</strong> definitions, <strong>the</strong><br />

average (FDIC insured) <strong>US</strong> bank is a medium-sized<br />

bank, while <strong>the</strong> average <strong>EU</strong> bank is a large bank.<br />

Under <strong>EU</strong> definitions, however, <strong>the</strong> average <strong>US</strong> bank<br />

would be considered a small bank, while <strong>the</strong> average<br />

<strong>EU</strong> bank would be considered a (small) mediumsized<br />

bank.<br />

This is quite revealing, for it highlights that if we<br />

were to regard <strong>the</strong> size <strong>of</strong> average institutions as one<br />

indicator <strong>of</strong> <strong>the</strong> concentration <strong>of</strong> a <strong>banking</strong> market<br />

we would conclude that <strong>the</strong> <strong>US</strong> <strong>banking</strong> market is in<br />

fact more ‘fragmented’. This is reinforced if we take<br />

note <strong>of</strong> <strong>the</strong> previously revealed fact that <strong>the</strong> <strong>US</strong> has<br />

many more credit institutions (whe<strong>the</strong>r or not one<br />

includes credit unions) than <strong>the</strong> <strong>EU</strong>. All this suggests<br />

in fact that <strong>banking</strong> in <strong>the</strong> <strong>US</strong> is ra<strong>the</strong>r a small scale,<br />

local affair, <strong>and</strong> that although <strong>the</strong> <strong>US</strong> is known for<br />

producing many <strong>of</strong> <strong>the</strong> world’s ‘mega-banks’, this<br />

model <strong>of</strong> <strong>banking</strong> is in fact not representative <strong>of</strong> <strong>the</strong><br />

majority <strong>of</strong> <strong>the</strong> industry.<br />

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