A comparative analysis of the US and EU retail banking markets - Wsbi
A comparative analysis of the US and EU retail banking markets - Wsbi
A comparative analysis of the US and EU retail banking markets - Wsbi
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Some have attempted to explain <strong>the</strong> generally superior<br />
pr<strong>of</strong>itability <strong>of</strong> <strong>the</strong> <strong>US</strong> <strong>banking</strong> market in terms <strong>of</strong> <strong>the</strong><br />
high level <strong>of</strong> consolidation that has occurred <strong>the</strong>re<br />
driving <strong>the</strong> sector to higher levels <strong>of</strong> efficiency. This is<br />
however not borne out by our numbers, which<br />
suggest that <strong>the</strong> pace <strong>of</strong> consolidation in <strong>the</strong> <strong>US</strong> has<br />
not been significantly greater than in <strong>the</strong> <strong>EU</strong> (<strong>the</strong><br />
number <strong>of</strong> credit institutions fell by 44% between<br />
1985 <strong>and</strong> 2003 in <strong>the</strong> <strong>US</strong>, while <strong>the</strong> number <strong>of</strong> credit<br />
institutions in <strong>the</strong> <strong>EU</strong> fell by 41% for that same period).<br />
Nor is <strong>the</strong>re conclusive evidence that <strong>banking</strong><br />
consolidation in <strong>the</strong> <strong>US</strong> has driven pr<strong>of</strong>itability 255 .<br />
In addition, empirical evidence suggests that <strong>banking</strong><br />
M&As do not significantly improve cost <strong>and</strong> pr<strong>of</strong>it<br />
efficiency <strong>and</strong>, on average, do not create significant<br />
shareholder value 256 .<br />
5.4 Section Conclusion<br />
1. Both <strong>the</strong> <strong>EU</strong> <strong>and</strong> <strong>the</strong> <strong>US</strong> experienced large falls in <strong>the</strong><br />
number <strong>of</strong> credit institutions in <strong>the</strong> last two decades.<br />
Looking at <strong>the</strong> level <strong>of</strong> <strong>EU</strong> Member States however<br />
reveals that <strong>the</strong> decline was most strongly experienced<br />
among <strong>the</strong> larger Member States <strong>of</strong> <strong>the</strong> <strong>EU</strong>, while a<br />
number <strong>of</strong> small <strong>EU</strong> countries actually experienced<br />
an increase in <strong>the</strong> number <strong>of</strong> credit institutions over<br />
<strong>the</strong> period studied.<br />
2. In terms <strong>of</strong> actual size <strong>of</strong> <strong>banking</strong> sectors, <strong>the</strong> <strong>EU</strong> 15’s<br />
<strong>banking</strong> sector is more than twice as large as <strong>the</strong><br />
<strong>US</strong> <strong>banking</strong> sector in terms <strong>of</strong> assets (€22,098<br />
compared to €8,139 billion). In terms <strong>of</strong> numbers <strong>of</strong><br />
credit institutions <strong>the</strong> <strong>US</strong> has considerably more<br />
credit institutions (18,533) than <strong>the</strong> <strong>EU</strong> 15 (7,444)<br />
(even excluding credit unions, <strong>the</strong> <strong>US</strong> has 9,164 credit<br />
institutions) in spite <strong>of</strong> <strong>the</strong> former having significantly<br />
less inhabitants than <strong>the</strong> latter (384 million inhabitants<br />
in <strong>the</strong> <strong>US</strong>, 291 million in <strong>the</strong> <strong>EU</strong>15). This means that<br />
<strong>the</strong> <strong>US</strong> has many more credit institutions relative to<br />
its population than <strong>the</strong> <strong>EU</strong> (64 per 1 million inhabitants<br />
in <strong>the</strong> <strong>US</strong> compared to 19 credit institutions per<br />
1 million inhabitants in <strong>the</strong> <strong>EU</strong>).<br />
3. In terms <strong>of</strong> <strong>the</strong> number <strong>of</strong> branches, in spite <strong>of</strong><br />
significant decreases in <strong>the</strong> number <strong>of</strong> institutions,<br />
both <strong>the</strong> <strong>EU</strong> <strong>and</strong> <strong>the</strong> <strong>US</strong> have experienced an<br />
increase in <strong>the</strong> number <strong>of</strong> branches in <strong>the</strong> last two<br />
decades. The increase in <strong>the</strong> <strong>US</strong> has however been<br />
more significant than that experienced in <strong>the</strong> <strong>EU</strong> for<br />
<strong>the</strong> same period.<br />
4. In spite <strong>of</strong> <strong>the</strong> <strong>EU</strong> having a great deal less credit<br />
institutions than <strong>the</strong> <strong>US</strong>, it has twice <strong>the</strong> number <strong>of</strong><br />
branches (186,009 in <strong>the</strong> <strong>EU</strong> compared to 99,807 in<br />
<strong>the</strong> <strong>US</strong> for <strong>the</strong> year 2003), <strong>and</strong> thus a significantly<br />
larger number <strong>of</strong> branches relative to population.<br />
5. The number <strong>of</strong> branches <strong>of</strong> credit institutions has<br />
<strong>the</strong>refore increased in both <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> in<br />
spite <strong>of</strong> <strong>the</strong> large decline in <strong>the</strong> number <strong>of</strong> credit<br />
institutions in both <strong>markets</strong>. The resulting increase in<br />
<strong>the</strong> number <strong>of</strong> branches per credit institution is a<br />
sign that in <strong>the</strong> age <strong>of</strong> globalisation, local market<br />
representation <strong>and</strong> proximity to customers is deemed<br />
essential by both American <strong>and</strong> European banks.<br />
6. In general terms, it can be said that <strong>the</strong> <strong>banking</strong><br />
industries in both <strong>the</strong> <strong>EU</strong> <strong>and</strong> <strong>the</strong> <strong>US</strong> are dominated by<br />
small to medium-sized institutions but that <strong>the</strong> majority<br />
<strong>of</strong> <strong>the</strong> industry’s assets are concentrated among a<br />
few large institutions. Though <strong>the</strong> average <strong>US</strong> credit<br />
institution – even excluding credit unions – is considerably<br />
smaller than <strong>the</strong> average <strong>EU</strong> credit institution.<br />
7. Differences in <strong>of</strong>ficial bank size categorisation in <strong>the</strong><br />
<strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> illustrate well <strong>the</strong> margin <strong>of</strong> difference<br />
between average bank sizes in each economic area:<br />
under <strong>US</strong> definitions, <strong>the</strong> average (FDIC insured) <strong>US</strong><br />
credit institution is medium-sized, while <strong>the</strong> average<br />
<strong>EU</strong> credit institution under <strong>US</strong> definitions is a large<br />
bank. Under <strong>EU</strong> definitions, however, <strong>the</strong> average<br />
<strong>US</strong> bank would be considered a small bank, while<br />
<strong>the</strong> average <strong>EU</strong> bank would be considered a (small)<br />
medium-sized bank.<br />
8. This is quite revealing, for it highlights that if we were<br />
to regard <strong>the</strong> size <strong>of</strong> average institutions as a partial<br />
indicator <strong>of</strong> <strong>the</strong> concentration <strong>of</strong> a <strong>banking</strong> market<br />
we would conclude that <strong>the</strong> <strong>US</strong> <strong>banking</strong> market is in<br />
fact more ‘fragmented’. This is reinforced if we take<br />
note <strong>of</strong> <strong>the</strong> fact that <strong>the</strong> <strong>US</strong> has many more credit<br />
institutions (whe<strong>the</strong>r or not one includes credit<br />
unions) than <strong>the</strong> <strong>EU</strong>. All this suggests in fact that<br />
<strong>banking</strong> in <strong>the</strong> <strong>US</strong> is ra<strong>the</strong>r a small scale, local affair,<br />
<strong>and</strong> that although <strong>the</strong> <strong>US</strong> is known for producing<br />
many <strong>of</strong> <strong>the</strong> world’s ‘mega-banks’, this model <strong>of</strong><br />
<strong>banking</strong> is in fact not at all representative <strong>of</strong> <strong>the</strong><br />
majority <strong>of</strong> <strong>the</strong> industry.<br />
255 See <strong>the</strong> conclusions <strong>of</strong> Walter N. (ed), “<strong>US</strong> vs <strong>EU</strong> <strong>banking</strong> market: <strong>the</strong> more integrated, <strong>the</strong> more pr<strong>of</strong>itable”, November 2003, Deutsche Bank Research.<br />
256 “Banking Consolidation in <strong>the</strong> <strong>EU</strong>: Overviews <strong>and</strong> Prospects”, May 2004, R. Ayadi <strong>and</strong> G. Pujals, CEPS Research Report in Finance <strong>and</strong> Banking, No 34.<br />
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