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A comparative analysis of the US and EU retail banking markets - Wsbi

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Measuring <strong>banking</strong> market concentration solely by<br />

looking at asset concentration is however limiting,<br />

yet <strong>the</strong> only comparable data for <strong>the</strong> <strong>EU</strong> Member<br />

States (which comes from <strong>the</strong> European Central<br />

Bank) is on asset concentration. Concentration ratios<br />

for deposits or loans would be more useful as such<br />

information is more revealing about market power.<br />

Our own calculation <strong>of</strong> <strong>the</strong> concentration <strong>of</strong> non-bank<br />

deposits in <strong>the</strong> <strong>EU</strong> 15 reveals that Europe’s top 5<br />

banks (in terms <strong>of</strong> non-bank deposits) held 17.6% <strong>of</strong><br />

European non-bank deposits in 2003. This compares<br />

to <strong>the</strong> CR5 reported above, <strong>of</strong> 14.5%, calculated in<br />

terms <strong>of</strong> assets. While <strong>the</strong> two figures do not reveal<br />

significant differences in concentration, <strong>the</strong>re are<br />

instances <strong>of</strong> great discrepancies between concentration<br />

ratios for individual Member States, <strong>of</strong> which <strong>the</strong> UK<br />

is a prime example. While <strong>the</strong> UK has a low asset<br />

concentration ratio compared to o<strong>the</strong>r <strong>EU</strong> Member<br />

States (see table 10 above, which reveals a CR5 <strong>of</strong><br />

33% for <strong>the</strong> UK in 2003), already in 2000 <strong>the</strong> five<br />

biggest banks <strong>the</strong>re held 79% <strong>of</strong> current accounts,<br />

37% <strong>of</strong> loans <strong>and</strong> 67% <strong>of</strong> <strong>the</strong> credit card market,<br />

while <strong>the</strong> ‘big four’ owned 60% <strong>of</strong> all branches 246 .<br />

At least part <strong>of</strong> <strong>the</strong> explanation for <strong>the</strong> relatively low<br />

asset concentration <strong>of</strong> banks (compared to o<strong>the</strong>r<br />

measures <strong>of</strong> concentration) in <strong>the</strong> UK could be due to<br />

<strong>the</strong> many non-<strong>retail</strong> banks active in Europe’s biggest<br />

financial centre being included in <strong>the</strong> calculation <strong>of</strong><br />

total asset concentration <strong>of</strong> <strong>the</strong> UK market.<br />

In terms <strong>of</strong> <strong>the</strong> nature <strong>of</strong> increasing levels <strong>of</strong><br />

concentration in Europe’s <strong>banking</strong> <strong>markets</strong>, much <strong>of</strong><br />

it has been due to <strong>banking</strong> consolidation. The nature<br />

<strong>of</strong> consolidation itself has been mainly domestic. To<br />

give an idea <strong>of</strong> <strong>the</strong> proportion <strong>of</strong> domestic to crossborder<br />

M&A, domestic deals constituted 87% in<br />

number <strong>and</strong> 90% in total value <strong>of</strong> <strong>banking</strong> M&A<br />

activity in Europe in <strong>the</strong> 90’s 247 .<br />

Activity has however picked up since <strong>the</strong> 90’s, with<br />

20% <strong>of</strong> <strong>the</strong> value <strong>of</strong> all <strong>banking</strong> consolidation deals<br />

being cross-border deals for <strong>the</strong> period 1999 to 2004,<br />

with <strong>the</strong> Abbey/SCH deal ($16.8 billion in value)<br />

pushing this proportion to 40% in 2004 248 . The Abbey/<br />

SCH deal was <strong>the</strong>n <strong>the</strong> largest cross-border M&A<br />

deal ever executed in Europe.<br />

A rough estimate <strong>of</strong> <strong>the</strong> proportion <strong>of</strong> cross-border<br />

activities to total M&A deals in Europe in terms <strong>of</strong><br />

value for 2005 is 70% 249 . Two big cross-border deals<br />

occurred that year, as HVB Group <strong>and</strong> UniCredit<br />

merged for a $22.3 billion deal value (an even bigger<br />

deal, <strong>the</strong>refore, than <strong>the</strong> Abbey/ SCH merger) <strong>and</strong> as<br />

ABN Amro acquired Banca Antonveneta for $7.2 billion.<br />

Activity for 2006 so far includes <strong>the</strong> acquisition <strong>of</strong><br />

<strong>the</strong> Italian bank BNL by BNP Paribas for $11 billion.<br />

In all, <strong>the</strong>se deals mean that four <strong>of</strong> <strong>the</strong> ten biggest<br />

European cross-border bank mergers <strong>and</strong> acquisitions<br />

since 1995 have occurred in <strong>the</strong> last two years 250 .<br />

5.2.3.3 Comparison<br />

Similarly to <strong>the</strong> <strong>US</strong>, <strong>the</strong> last couple <strong>of</strong> decades have<br />

been periods <strong>of</strong> high levels <strong>of</strong> consolidation for <strong>the</strong><br />

<strong>EU</strong> <strong>banking</strong> industry. Data on market concentration<br />

may not lead us to make straight-forward<br />

comparisons as recent data comes from different<br />

sources <strong>and</strong> is limited to asset concentration (<strong>and</strong><br />

<strong>the</strong>n, data on <strong>the</strong> asset concentration <strong>of</strong> <strong>the</strong> five<br />

largest credit institutions by asset size in each<br />

individual European Member State is largely <strong>the</strong> only<br />

publicly available information on bank concentration<br />

in <strong>the</strong> <strong>EU</strong>). Also, while asset concentration figures are<br />

relatively easy to come by for both <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong><br />

<strong>EU</strong>, concentration ratios for products, more revealing<br />

about market power, are not. Yet looking at such<br />

information can give a much different picture for an<br />

individual country, as we explain above for <strong>the</strong> UK.<br />

Keeping that in mind, CR5 in terms <strong>of</strong> asset<br />

concentration for <strong>the</strong> <strong>EU</strong> 15 was 14.5% in 2003, while<br />

2003 <strong>US</strong> CR5 was 37.6%. While <strong>the</strong> asset based CR5<br />

for Europe’s top five banks may seem small compared<br />

to <strong>US</strong> CR5, looking at <strong>the</strong> CR5 <strong>of</strong> individual <strong>EU</strong><br />

Member States reveals that in a number <strong>of</strong> European<br />

Member States, levels <strong>of</strong> concentration are in fact<br />

much higher than in <strong>the</strong> <strong>US</strong> (i.e.: The Ne<strong>the</strong>rl<strong>and</strong>s<br />

(84%), Belgium (83%), Finl<strong>and</strong> (81%), Denmark<br />

(67%), Greece (67%), Portugal (63%)). Consider also<br />

that, <strong>of</strong> <strong>the</strong> <strong>EU</strong>15, only 4 Member States have CR5s<br />

lower than <strong>the</strong> <strong>US</strong> (2003 figures).<br />

246 “The Future <strong>of</strong> Retail Banking in Europe: A view from <strong>the</strong> top”, 2002, Oonagh McDonald <strong>and</strong> Kevin Keasey, Unisys.<br />

247 “Banking Consolidation in <strong>the</strong> <strong>EU</strong>: Overviews <strong>and</strong> Prospects”, May 2004, R. Ayadi <strong>and</strong> G. Pujals, CEPS Research Report in Finance <strong>and</strong> Banking, No 34.<br />

248 “Cross-border consolidation in <strong>the</strong> <strong>EU</strong> financial sector”, Commission Staff Working Document, September 2005<br />

249 ESBG calculation from figures in The Economist survey <strong>of</strong> international <strong>banking</strong>, May 20th 2006.<br />

250 The Economist survey <strong>of</strong> international <strong>banking</strong>, May 20th 2006.<br />

87

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