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A comparative analysis of the US and EU retail banking markets - Wsbi

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5.2.1.3 Comparison<br />

The <strong>EU</strong> 15’s <strong>banking</strong> sector is more than twice as big<br />

as <strong>the</strong> <strong>US</strong> <strong>banking</strong> sector in terms <strong>of</strong> assets (€22,098<br />

compared to €8,139 billion). This is explicable in terms<br />

<strong>of</strong> <strong>the</strong> continuing importance <strong>of</strong> bank intermediation<br />

in Europe in contrast to <strong>the</strong> <strong>US</strong>, where <strong>the</strong> trend for<br />

a number <strong>of</strong> years has been for investors <strong>and</strong> credit<br />

institutions alike to obtain financing via <strong>the</strong> capital<br />

<strong>markets</strong>. We say more on that later in <strong>the</strong> chapter<br />

(in <strong>the</strong> section which looks at balance sheet<br />

structures (5.3.1)).<br />

Looking at <strong>the</strong> evolution <strong>of</strong> <strong>the</strong> <strong>banking</strong> industry in<br />

terms <strong>of</strong> <strong>the</strong> number <strong>of</strong> credit institutions, both <strong>the</strong><br />

<strong>EU</strong> <strong>and</strong> <strong>the</strong> <strong>US</strong> experienced large falls in <strong>the</strong> number<br />

<strong>of</strong> credit institutions in <strong>the</strong> last two decades, <strong>and</strong> <strong>of</strong><br />

<strong>the</strong> same order <strong>of</strong> magnitude. Note however <strong>the</strong><br />

great disparities between various countries in <strong>the</strong> <strong>EU</strong>,<br />

with a number <strong>of</strong> <strong>the</strong> smaller European countries<br />

actually experiencing an increase in <strong>the</strong> number <strong>of</strong><br />

credit institutions. Note also that <strong>the</strong> decline in <strong>the</strong><br />

number <strong>of</strong> credit institutions was significantly<br />

greater in two <strong>of</strong> Europe’s biggest economies:<br />

Germany (53%) <strong>and</strong> France (55%), than for ei<strong>the</strong>r<br />

<strong>the</strong> whole <strong>of</strong> Europe (41%), or <strong>the</strong> <strong>US</strong> (44%) for <strong>the</strong><br />

period 1985-2003.<br />

In terms <strong>of</strong> <strong>the</strong> number <strong>of</strong> credit institutions, <strong>the</strong> <strong>US</strong><br />

has considerably more credit institutions (18,533) 235<br />

than <strong>the</strong> <strong>EU</strong> 15 (7,444) in spite <strong>of</strong> <strong>the</strong> former having<br />

a great deal less people than <strong>the</strong> latter (288 million<br />

compared to 381 million). This means <strong>the</strong>refore that<br />

<strong>the</strong> <strong>US</strong> has many more credit institutions relative to its<br />

population than <strong>the</strong> <strong>EU</strong>, with 64 credit institutions per<br />

1 million inhabitants compared to 19 credit institutions<br />

per 1 million inhabitants for <strong>the</strong> <strong>EU</strong>. Although this<br />

figure varies substantially across Europe, France, Italy,<br />

Spain, <strong>the</strong> UK <strong>and</strong> even Germany (which has <strong>the</strong> largest<br />

<strong>banking</strong> sector in <strong>the</strong> <strong>EU</strong> in terms <strong>of</strong> <strong>the</strong> number <strong>of</strong><br />

credit institutions) all have less than 30 institutions<br />

per 1 million inhabitants.<br />

In terms <strong>of</strong> <strong>the</strong> number <strong>of</strong> branches, in spite <strong>of</strong><br />

significant decreases in <strong>the</strong> number <strong>of</strong> institutions,<br />

both <strong>the</strong> <strong>EU</strong> <strong>and</strong> <strong>the</strong> <strong>US</strong> have experienced an increase<br />

in <strong>the</strong> number <strong>of</strong> branches. The increase in <strong>the</strong> <strong>US</strong><br />

between 1985 <strong>and</strong> 2003 <strong>of</strong> 12% is however more<br />

important than that experienced in <strong>the</strong> <strong>EU</strong> for that<br />

same period (7%), very possibly a result <strong>of</strong> <strong>the</strong><br />

increase in branch <strong>banking</strong> <strong>and</strong> interstate branching<br />

following <strong>the</strong> Riegle-Neal Act <strong>of</strong> 1994 that did away<br />

with federal restrictions on interstate branching.<br />

It is interesting to note, however, that <strong>the</strong> number <strong>of</strong><br />

branches had already increased by 7% over <strong>the</strong> 5<br />

year period between 1985 <strong>and</strong> 1990, <strong>and</strong> <strong>the</strong>refore<br />

before <strong>the</strong> enactment <strong>of</strong> <strong>the</strong> Act.<br />

The increases in <strong>the</strong> number <strong>of</strong> branches <strong>of</strong> credit<br />

institutions experienced in <strong>the</strong> <strong>US</strong> <strong>and</strong> <strong>the</strong> <strong>EU</strong> in spite<br />

<strong>of</strong> <strong>the</strong> large decline in <strong>the</strong> number <strong>of</strong> credit<br />

institutions in both those <strong>markets</strong> suggests that in<br />

<strong>the</strong> age <strong>of</strong> globalisation, local market representation<br />

<strong>and</strong> proximity to customers is deemed essential by<br />

both American <strong>and</strong> European banks.<br />

In spite <strong>of</strong> <strong>the</strong> <strong>EU</strong> having a great deal less credit<br />

institutions than <strong>the</strong> <strong>US</strong>, it has twice <strong>the</strong> number <strong>of</strong><br />

branches (186,009 in <strong>the</strong> <strong>EU</strong> compared to 99,807 in<br />

<strong>the</strong> <strong>US</strong> for <strong>the</strong> year 2003). This translates to a larger<br />

number <strong>of</strong> branches relative to population <strong>of</strong> <strong>the</strong><br />

order <strong>of</strong> 485 branches per 1 million inhabitants in<br />

<strong>the</strong> <strong>EU</strong> compared to 343 for <strong>the</strong> <strong>US</strong>.<br />

235 And even if one excludes credit unions, which make up half <strong>of</strong> <strong>the</strong> number <strong>of</strong> credit institutions in <strong>the</strong> <strong>US</strong>, <strong>the</strong> <strong>US</strong> still has more credit institutions than <strong>the</strong> <strong>EU</strong><br />

(9,164 compared to 7, 444).<br />

79

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