Registration Document BOUYGUES

2
Business activities
and CSR
Bouygues Telecom
with the distribution of Bouygues Telecom's new
code of conduct.
managing waste, controlling consumption, buying
more energy-efficient equipment and optimising
employee travel.
Supporting good citizenship
initiatives
The Bouygues Telecom Foundation and its
750 volunteers from within the workforce continued
its work in its three chosen areas:
> the community, with Association Les Petits
Princes, a charity that makes the dreams of
seriously-ill children come true (it helped 30 children
in 2011);
> the environment, with 190 employees helping
to clean up beaches and rivers in partnership
with the Surfrider Foundation;
> culture, with the Bouygues Telecom Foundation–
Metro New Talent prize, awarded to Philippe
Nonie for his novel L’Inconnue.
Flagship initiatives include the Optile Energy
project, launched in 2009, to manage and control
network consumption despite soaring data traffic
through measures such as turning hardware off
and choosing more efficient solutions. The data
centre consolidation plan resulted in savings of
over 8 GWh, representing 13% of total data centre
consumption.
For the past five years, the Foundation has also
offered its employees a framework for charity
sponsorship, extended in June to customers, thus
supporting them in their personal commitments.
Dialogue with staff
Staff were again invited to respond to a perception
survey 1 in 2011, two years after the previous
one. The high level of participation (77%) demonstrates
their interest in and commitment to the
company, especially its values and community
action. Commitment to the community 2 and pride
in working 3 at Bouygues Telecom came top. The
biggest advance (11 points) concerned measures
to promote equal opportunity and the sustainable
development policy, reflecting the many initiatives
taken to increase diversity in the workforce,
crowned by the award of the Diversity label and
HQE ® and ISO 50001 certification.
Dialogue with employee
representatives
A sustained dialogue took place in 2011 between
Bouygues Telecom's management and its 332
employee representatives, at 276 meetings on subjects
such as the home working pilot scheme and
the Diversity label. Negotiations on the Resource
Space (online personal development workshops
available to all employees) and voluntary profitsharing
resulted in agreements signed by all the
trade unions. In late 2011, the unions were invited
for the second time to negotiate on the jobs and
skills plan and on gender equality in the workforce.
REDUCING OUR
ENVIRONMENTAL
FOOTPRINT
Bouygues Telecom carried out its fifth carbon
balance in 2011. CO 2
emissions had stabilised
as a result of the action taken, despite considerable
investment in network equipment. Most of
Bouygues Telecom's efforts to reduce its carbon
impact focus on energy and travel.
In order to achieve its aims, the company has
introduced a proactive "3Rs" policy (Reduce,
Reuse, Recycle), as well as reducing energy use,
TOTAL CARBON EMISSIONS
PER SOURCE
Product
use
2.26%
Freight 2.60%
Energy
6.96%
Travel
8.23%
Source: Bouygues Telecom – 2011
Waste
0.22%
Non-energy use
0.06%
Inputs and
services
19.30% Property, plant
& equipment
60.37%
(1) The responses were processed and analysed by Inergie Opinion (2) 96% of staff recognise Bouygues Telecom's commitment to the community (3) 95% of staff say they are proud to work at Bouygues Telecom
BOUYGUES • 2011 Registration Document • BUSINESS ACTIVITIES AND CSR • 121