Registration Document BOUYGUES

2
Business activities
and CSR
Bouygues Immobilier
Energy
Non-energy
GREENHOUSE GAS
EMISSIONS IN 2011
(in tonnes CO 2 eq.)
Source: Bouygues Immobilier – 2011
Total: 421,243
344,877
12,884 19,494 27,380
234
1,833 14,541
Inputs
Business
travel
Responsible purchasing
A signatory of the UN Global Compact and the
Bouygues group Supplier CSR Charter, Bouygues
Immobilier expects all its partners to commit to
taking the necessary steps to preserve the environment
and comply with rules relating to labour
relations and working conditions. CSR clauses
are included in contracts with suppliers and will
become systematic in 2012 for all contractors
working on worksites.
Tendering procedures use multicriteria analysis
incorporating a CSR component. This analysis is
backed up by a product-by-product assessment of
health impacts, especially on air quality according
to the materials used in a residential programme.
Bouygues Immobilier introduced a CSR assessment
policy in 2009. Now, all industrial partners in
the residential segment, especially those listed in
nationwide catalogues, are assessed by EcoVadis
Fret
Direct
waste
Property,
plant
& equipment
on the basis of 21 criteria adapted to purchasing
risks and challenges. In 2011, Bouygues
Immobilier initiated a new approach to small
businesses involved on worksites, in the form of a
self-assessment questionnaire under the supervision
of the tender manager. The questionnaire was
drawn up within the Bouygues group.
Sustainable
neighbourhoods:
a new source of growth
In 2011, Bouygues Immobilier launched UrbanEra ® ,
an innovative and pragmatic approach to sustainable
urban planning. Drawing on its wide experience
and long-standing commitment to sustainable
innovation, Bouygues Immobilier has taken
another step towards becoming a full-service
urban operator by:
> inventing the standards of the future for office
buildings, residential property and sustainable
urban development,
> forging long-term partnerships with local authorities,
> creating the eco-system that supports the business
model for these new concepts, including
energy performance contracts, urban PPPs, etc.
> enhancing its property development business
with urban services management.
With UrbanEra ® , Bouygues Immobilier offers local
authorities a comprehensive, tailored service
package for a new generation of mixed-use,
positive-energy sustainable neighbourhoods. It
represents a commitment given to local authorities
on the basis of measurable indicators and precise
targets, defined in consultation with them, around
seven pillars: urban energy efficiency, integrated
water management, waste recovery and recycling,
eco-design, eco-mobility, biodiversity and health,
and local services.
Bouygues Immobilier is thus asserting its leading
position in new spheres of innovation for the construction
of cities that are balanced, adaptable,
fluid, efficient, alive and smart.
Initial achievements
Proving that it provides an appropriate response
to local authorities’ needs, UrbanEra ® has enabled
Bouygues Immobilier to win three projects in 2011.
> Hikari in Lyon Confluence is a 12,660-m² mixeduse
residential and commercial development
that is self-sufficient in energy terms. With a
design that incorporates pooled energy production
and consumption, it will offer an energy
saving of 60%. The project is being developed
in partnership with leading Japanese players
like Toshiba and NEDO, a Japanese government
agency that supports new energy R&D.
Environmental excellence is combined with
exacting architectural standards, with particular
attention being paid to the quality of life for residents.
The buildings, designed by the Japanese
architect Kengo Kuma, use glass, stone and
wood to achieve an effect of lightness and
transparency.
> Wacken in Strasbourg, involving the development
of a 100,000-m² zone, will be France’s
first positive-energy neighbourhood. The aim is
to strike a balance between energy production,
consumption and storage in order to reduce
consumption in the neighbourhood by 20-30%
in partnership with Électricité de Strasbourg.
> A 12,000-m² mixed-use development at
Châtenay-Malabry, near Paris, will be the first
positive-energy neighbourhood in the Paris
region. Designed by Atelier d’Architecture
Brenac et Gonzalez, it is a forerunner of the
sustainable neighbourhoods of the future.
At the same time IssyGrid ® , the first neighbourhood
smartgrid, will enable Bouygues Immobilier, from
2012, to demonstrate the feasibility of neighbourhood
energy management. For the IssyGrid ®
project involving the Issy-les-Moulineaux municipality,
major industrial firms have worked together
to produce a model for energy production and
management at neighbourhood level. The project
provides Embix, a joint venture between Alstom,
Bouygues Immobilier and ETDE, with its first fullscale
opportunity to build a smartgrid.
For each UrbanEra ® project, a technology consortium
uniting all the necessary skills is formed, with
Bouygues Immobilier at the hub, according to the
specific requirements of the site. Economic partnerships
and local or national industrial innovation
platforms are established with specialists involved
in future urban management.
UrbanEra ® marks a transition in Bouygues
Immobilier’s business model. The new positioning
clearly represents a source of growth for the
company in the years to come.
CSR: Corporate Social Responsibility
BOUYGUES • 2011 Registration Document • BUSINESS ACTIVITIES AND CSR • 79