Registration Document BOUYGUES

In all the countries where it operates,
Bouygues Construction gives priority
to employing and training local people
Forging a relationship of
trust with clients
Our clients’ trust is founded on the quality of our
products and production methods, backed up by
an integrated Quality Safety Environment management
system (87% of sales in 2011 were covered
by triple QSE certification).
Within this framework, listening to customers continues
to be a priority, reflected in the systematic
use of customer satisfaction surveys.
Bouygues Construction has continued to implement
an ethics policy designed to raise managers’
awareness of compliance issues. Whistleblowing
arrangements that also cover anti-competitive
practices have been in place since November
2011. The ethics training programme continued
throughout 2011 and all members of the executive
committees of Bouygues Construction subsidiaries
have attended the course, representing about
130 managers.
All existing training programmes for sales staff or
to prepare candidates for managerial positions
will include an ethics and compliance module. In
2011, Bouygues Bâtiment International appointed
a compliance officer to ensure that sales processes
comply with international rules of business
conduct.
Involving suppliers and
subcontractors in the CSR
policy
Bouygues Construction subsidiaries seek to ensure
that their subcontractors take their social and
environmental responsibilities seriously, in areas
such as health and safety, quality, the environment
and concealed work. To that end, they organise
training courses, conventions, satisfaction surveys
and cooperation reviews and provide introductory
handbooks at the start of projects.
The responsible purchasing policy is coordinated
by a special committee which provides buyers
with information and training (113 buyers were
given training in 2011). The policy is backed up
by catalogues of eco-products and eco-materials
for technical and works staff. The partnership with
the WWF concluded in 2010 led to the framing of a
responsible timber purchasing policy in 2011 and
to the development of training resources and modules
for buyers. 82% of sales are now generated by
entities that have incorporated the CSR Charter for
suppliers and subcontractors into their contracts.
In November 2011, Bouygues Entreprises France-
Europe concluded a major agreement with Adecco,
Domitis and Randstad to involve them in safety for
their temporary staff employed on worksites. The
initiatives include training in first aid and the basics
of accident prevention in the construction industry,
as well as information about the anti-addiction
policy. They will be rolled out in all subsidiaries
in France.
Very strict procedures are in place to combat illegal
working, including systematic checks of identity
documents and work permits in liaison with the
authorities, personalised access badges, training
for works supervisors, clauses in framework
agreements with temporary employment agencies
guaranteeing that their employees are legal, and
in-house checks.
Participating in the
economic and social life
of local communities
In its operations, Bouygues Construction takes
account of stakeholder expectations relating to
both social and environmental issues through its
numerous partnerships and exchanges with civil
society bodies such as NGOs, associations and
local authorities.
Listening to local residents
It is essential to take the expectations of local residents,
local authorities and civil society as a whole
into account in order to successfully integrate worksites
into their environment. In 2011, consultation
exercises, communication campaigns or surveys
to measure the satisfaction of local residents were
conducted for 65% of worksites.
Encouraging local employment
Bouygues Construction has a proactive policy of
employing local site workers and managerial staff,
thus helping to develop the areas where its entities
operate. The local benefits in terms of direct and
indirect jobs, transfers of know-how and support
to communities provide further evidence of the
company’s commitment.
Promoting integration
Bouygues Construction also has a proactive
policy of partnership with local integration bodies.
Examples include Chantiers Écoles, a vocational
training programme in partnership with the government
employment agency Pôle Emploi and Afpa,
an adult training organisation, and the Gateway to
Employment programme in the Paris region to help
young people and adults find a job.
Each subsidiary offers to include integration
clauses in its contracts. On the worksite for the
Aubervilliers shopping centre, north of Paris,
Bouygues Bâtiment Ile-de-France opened 75%
of jobs to local recruitment and awarded 35% of
construction, upkeep and maintenance contracts
to companies domiciled in the solidarity zone. At
Bouygues Entreprises France-Europe, a practical
guide to integration has been distributed to HR,
sales and works managers.
Socially–responsible
Through Terre Plurielle, its corporate foundation,
Bouygues Construction supports projects favouring
access to healthcare, education and integration
for the disadvantaged in France and abroad. Since
its creation in 2009, the foundation has supported
78 projects sponsored by employees in 17 different
countries.
In addition to the foundation’s work, Bouygues
Construction entities engage in community initiatives
in the places where they operate, for example
with Emergency Architects for intervention in disaster
areas. Altogether, 424 charities were supported
in 2011 at a total cost of €2.5 million.
BOUYGUES • 2011 Registration Document • BUSINESS ACTIVITIES AND CSR • Bouygues Construction • 64