Registration Document BOUYGUES

Hikari, the first positive-energy,
mixed-use development in Lyon Confluence
BOUYGUES IMMOBILIER
PROFILE
Strategy
Drawing on its expertise in sustainable property
development, Bouygues Immobilier now positions
itself as a full-service urban operator whose future
growth is rooted in three strategic priorities.
Innovation and
sustainable development
Since 2006, Bouygues Immobilier has been
implementing a strategy based on green property
development and reduced energy consumption. It
confirmed its leadership in the sector in 2011 with
a number of flagship achievements.
> The first deliveries of BBC-effinergie ® low-energy
residential properties and the construction of
two positive-energy residential programmes
(L’Avance at Montreuil, near Paris, and Vert
Eden at Aix-en-Provence in the south of France)
are the culmination of a pioneering sustainable
development strategy. BBC-effinergie ®
low-energy certification was extended to all
residential developments in 2010, two years
ahead of the new 2012 Thermal Regulations,
and is now a signature feature of the Bouygues
Immobilier brand.
> The sale to Scor of Green Office ® Meudon,
entirely let to Steria seven months before handover,
proved the validity of the business model
of the Green Office ® positive-energy office building
concept, with building charges guaranteed
by an energy performance contract. Two new
Green Office ® projects are already under construction
in the Paris region.
Bouygues Immobilier also delivered its first
Rehagreen ® project, the renovation of the new
La Banque Postale headquarters in central Paris.
Rehagreen ® is a service package designed to
enhance the value of existing office buildings, in
particular by making them more energy-efficient.
> Drawing on this expertise in individual buildings,
Bouygues Immobilier is now scaling up
to neighbourhood level. In September 2011,
it launched UrbanEra ® , an innovative service
package to support local authorities engaged
in the design and development of sustainable
neighbourhoods.
A number of highly innovative projects were
begun within the UrbanEra ® framework in 2011:
• IssyGrid ® , the first neighbourhood smartgrid
created with the municipality of Issy-les-
Moulineaux, near Paris. Combining the urban
planning, energy management and digital
technology skills of major-league players
such as Alstom, Bouygues Telecom, EDF,
ERDF, ETDE, Microsoft, Schneider Electric,
Steria and Total, the smartgrid will help define
energy management in the city of the future;
• Wacken in Strasbourg, the first positiveenergy
neighbourhood in France. An energy
partnership with local power utility Electricité
de Strasbourg has been concluded to connect
the neighbourhood’s self-sufficient
network to the city network;
• Hikari, a mixed-used development in the
Confluence district of Lyon. Self-sufficient
in energy terms thanks to the development
of energy management systems, the Hikari
project is the result of Bouygues Immobilier’s
partnership with Toshiba and NEDO, a
Japanese government agency that supports
new energy R&D.
These initiatives are coordinated by Bouygues
Immobilier’s Innovation and Sustainable
Development department, tasked with bringing
company-wide in-house skills to bear on strategic,
cross-cutting issues such as sustainable
neighbourhoods and energy management. The
department reports to the Executive Committee,
which makes the necessary decisions and choices
to ensure progress on each of these issues in relation
to the road map.
Technical and architectural quality:
a key priority
Using cutting-edge materials and technologies
to improve the technical quality of its buildings is
an ongoing concern for Bouygues Immobilier. A
comprehensive quality management system with
ISO 9001 and NF Logement certification and a set
of training programmes for technical staff ensure
that the company can rapidly adapt to changing
markets.
Bouygues Immobilier has also teamed up with
leading names in international architecture.
Eduardo Souto de Moura, winner of the 2011
Pritzker Prize, has been commissioned to design
the second phase of the Ginko eco-neighbourhood
on Bordeaux Lake. The Hikari programme in Lyon
Confluence was designed by Kengo Kuma, winner
of the Architectural Institute of Japan Award
and famous for his nature-inspired architectural
designs. The Wacken urban development project
in Strasbourg was designed by Christian de
Portzamparc, winner of the 1994 Pritzker Prize.
Customer satisfaction
Bouygues Immobilier has been committed for many
years to putting customer satisfaction at the centre
of its concerns.
Pre-handover visits, customer support throughout
construction of the programme and the success of
the customer call centre (4,000 calls a month) are
proof of the ongoing dialogue between Bouygues
Immobilier and its customers and help to ensure
A glossary may be found in the Additional information section of this document.
BOUYGUES • 2011 Registration Document • BUSINESS ACTIVITIES AND CSR • Bouygues Immobilier • 72