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Stoke-on-trent sport and physical activity strategy 2009-2016

Stoke-on-trent sport and physical activity strategy 2009-2016

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Household Survey162. The main issues arising from the household survey were:• Around 1 in 10 of the resp<strong>on</strong>dents use STPs <strong>on</strong> a weekly basis, but morethan 75% of residents never use them;• With the excepti<strong>on</strong> of resp<strong>on</strong>dents in the south west, slightly more peoplewere satisfied with the quality of STPs than dissatisfied. In the south west,nearly 20% more people said they were dissatisfied than said they weresatisfied;• Almost half of resp<strong>on</strong>dents had no opini<strong>on</strong> about the amount of STPprovisi<strong>on</strong>. However about 20% felt that there was about the right amount,<strong>and</strong> about 30% felt that there were not enough;• Those in the south west, west <strong>and</strong> east are the most dissatisfied with thequantity of STPs in their local area.Children <strong>and</strong> Young People’s Survey163. N<strong>on</strong>e of the children <strong>and</strong> fewer than 5% of young people questi<strong>on</strong>ed used STPsmost often. There were no aspirati<strong>on</strong>s for new STPs from either group. Thisfinding reflects the nati<strong>on</strong>al research about the age groups using STPs, whichshowed that the majority of users are adults.Market Segmentati<strong>on</strong>164. As most STP users are young men, the spread of STP provisi<strong>on</strong> needs to reflectwhere this age group lives. The Market Segmentati<strong>on</strong> tool (see Figures 11 <strong>and</strong>12 of Secti<strong>on</strong> 1 of the Strategy) suggests that most young men are c<strong>on</strong>centratedin the Western, South Western <strong>and</strong> South Eastern areas of the City. However amore detailed look at where the relevant age group lives shows that they areactually widely distributed across the City. For this reas<strong>on</strong> the STP networkshould also be spread as widely as possible across the City, ensuring any ‘gaps’in provisi<strong>on</strong> are met, particularly in the Western, South Western, <strong>and</strong> SouthEastern areas.SASSOT Framework findings <strong>and</strong> recommendati<strong>on</strong>s165. The SASSOT Facilities Framework c<strong>on</strong>centrates up<strong>on</strong> the provisi<strong>on</strong> of large-size3G STPs as these equate to hub <strong>and</strong> super-hub level facilities. At present thereare no large-size 3G STPs north of Stafford, with n<strong>on</strong>e in Staffs Moorl<strong>and</strong>s orNortoft Partnerships Ltd <str<strong>on</strong>g>Stoke</str<strong>on</strong>g>-<strong>on</strong>-Trent Page | 162Sport & Physical Activity Strategy <strong>2009</strong>-<strong>2016</strong>October <strong>2009</strong>

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