Stoke-on-trent sport and physical activity strategy 2009-2016

Strategy policies and prioritiesPEOPLEKey Objectives up to 2016 Priorities up to 2012Policy: Focus on increasing participation in sport and active recreation. Aim to increase the number of people being active to 30% by 2012 andencourage a 1% increase in participation each year.Strengthen the emerging cross-sector partnership ofagencies and organisations.Establish the Sports and Physical Activity Partnership for <strong>Stoke</strong>-on-Trent.Through this mechanism establish the respective roles of each agency and themechanisms for coordinating programmes and the network. In particular, determinerespective roles and responsibilities of the NHS <strong>Stoke</strong>-on-Trent, different departments ofSoTCC, key voluntary sector organisations and other agencies.Provide a co-ordinated, prioritised programme of outreach work across the City, includinghealth, social, and sports development initiatives. These will include schemes where oneof the key outputs will be a reduction in crime rates.Achieve QUEST accreditation for the sports development function in the City Council.Improve the effectiveness of the message about thehealth benefits of physical activity and sport.Improve the marketing of leisure (and community)facilities and broad sports developmentprogrammes, to better reach the key target groups.Use tools such as Active People market segmentation, with key target groups being thoseover 45 years, and those least active.Undertake an allotments strategy to identify opportunities and needs, and to help promoteallotment gardening as part of a healthy and active lifestyle.Use a variety of partnerships e.g. with <strong>Stoke</strong> City FC (SCFC) and Port Vale FC (PVFC) todeliver appropriate messages to their supporters and people involved in their communityschemes.Nortoft Partnerships Ltd <strong>Stoke</strong>-on-Trent Page | 7Sport & Physical Activity Strategy 2009 – 2016October 2009