Stoke-on-trent sport and physical activity strategy 2009-2016

TABLE OF FIGURESFigure 1: Neighbourhood Management Areas...................................................... 10Figure 2: <strong>Stoke</strong>-on-Trent total population projections, 2006 – 2021 ..................... 11Figure 3: Population forecasts by age group ........................................................ 11Figure 4: Change in age structure up to 2021 ...................................................... 12Figure 5: Overall deprivation in <strong>Stoke</strong>-on-Trent .................................................... 13Figure 6: Deprivation and participation rates in sport and active recreation ......... 14Figure 7: Participation rates in sport and recreation ............................................. 15Figure 8: Participation rates by target groups ....................................................... 16Figure 9: Active People Survey findings – comparator authorities ....................... 17Figure 10: Market Segmentation – 19 segments .................................................... 21Figure 11: Top five market segments across <strong>Stoke</strong>-on-Trent ................................. 22Figure 12: Dominant Market Segmentation map .................................................... 23Figure 13: The physical activity continuum ............................................................. 26Figure 14: Reason for physical activity ................................................................... 27Figure 15: Funnel approach to guide physical activity participation targets ............ 29Nortoft Partnerships Ltd <strong>Stoke</strong>-on-Trent Page | 3Sport & Physical Activity Strategy 2009 – 2016October 2009