Stoke-on-trent sport and physical activity strategy 2009-2016

Figure 14: Reason for physical activity(Source: Staffordshire University)61. This chart relates to the 22% of <strong>Stoke</strong>-on-Trent residents doing some physicalactivity (whereas 59% of the population are sedentary).62. The FTAP Plan has nine recommendations:1. Promotion of ‘habitual activity’ to individuals and communities: totake a multi-faceted approach, to increase physical activity as part ofpeople’s daily life;2. Healthy workplace: to develop good practice models throughpromotinghealthy lifestyles in the workplace;3. Leisure services provision: to maximise the utilisation of existingleisure facilities and redesign existing provision in line with the sportsand physical activity strategy;4. Understanding what motivates people: to invest and apply socialmarketing principles as a core strategy to generate better insights andunderstanding about target groups;5. Urban environment, green spaces, parks and allotments: to apply asystematic approach to developing and promoting the use of the builtand natural environment, in line with national recommendations;6. Transport: to encourage active transport (i.e. walking and cycling) andthe use of public transport rather than private transport;7. Community and voluntary sector capacity: to develop the localprovider ‘market’. Starting with building capacity within the communityand voluntary sectors to reach a wider range and number of sedentarypeople to become more active;Nortoft Partnerships Ltd <strong>Stoke</strong>-on-Trent Page | 27Sport & Physical Activity Strategy 2009 – 2016October 2009