Stoke-on-trent sport and physical activity strategy 2009-2016

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those who are looked after. After one year’s support the levels of activityamongst some of the City’s most excluded young people increased,particularly amongst boys and young men.44. Other projects have included:• Go5 Exercise Referral Programme• Port Vale Health Initiative - FSC via Coal Fields Trust• Beth Johnston Foundation - Peer Mentoring Programme• BME Community Gym Scheme• Good Health Good Business Award• Active Travel - via Travel Planning Initiative• Family Orientated Cycle Tours• Fitter Families• Go7• Football Action• Project OarsomeMarket segmentation45. Sport England has developed nineteen sporting segments to help understandindividual adults’ attitudes and motivations in relation to sport and physicalactivity. The segments are described in the table below. The research buildson the results of the Active People Survey, the Department of Culture, Mediaand Sport’s Taking Part Survey, and the Mosaic tool from Experian.Segment Segment Name Forename(s)[from Sport England]1 Competitive Male Urbanites Ben2 Sports Team Drinkers Jamie3 Fitness Class Friends Chloe4 Supportive Singles Leanne5 Career Focused Females Helena6 Settling Down Males Tim7 Stay at Home Mums Alison8 Middle England Mums Jackie9 Pub League Team Mates Kev10 Stretched Single Mums Paula11 Comfortable Mid-Life Males Philip12 Empty Nest Career Ladies Elaine13 Early Retirement Couples Roger & Joy14 Older Working Women Brenda15 Local ‘Old Boys’ Terry16 Later Life Ladies Norma17 Comfortable Retired Couples Ralph & Phyllis18 Twilight Year Gents Frank19 Retirement Home Singles Elsie & ArnoldNortoft Partnerships Ltd <strong>Stoke</strong>-on-Trent Page | 20Sport & Physical Activity Strategy 2009 – 2016October 2009
46. The information provided by the market segmentation results help to guideboth the overall direction of the policies and priorities for the City, and alsohelps to target individual facilities within certain areas of the City. Althoughthe general picture is described below, the application of the marketsegmentation process to each facility type is considered under the sportsfacility specific section of the report.47. The bar chart in Figure 10 is a summary of the overall proportion of thedifferent segments across the authority. This suggests that <strong>Stoke</strong>-on-Trentvaries from the national ‘averages’ for population in a number of segments.Figure 10:Market Segmentation – 19 segments48. It has significantly higher populations than the national average in ‘SportsTeam Drinkers’ (Segment 2), ‘Pub League Team Mates’ (Segment 9)‘Retirement Home Singles’ (Segment 19). Conversely it has lowerpopulations than the national average in relation to the numbers of peoplefalling into the following segment types: ‘Competitive Male Urbanites’(Segment 1), ‘Fitness Class Friends’ (Segment 3), ‘Settling Down Males’(Segment 6) and ‘Comfortable Retired Couples’ (Segment 17). Appendix 6provides a summary of the detailed characteristics of each of the segments,including their approximate ages and activities or sports which attract them.49. The pie chart in Figure 11 shows the bar chart information in a simpler way,drawing out the relative proportions across the total <strong>Stoke</strong>-on-Trent populationof the different market segment types. This information is useful to guide theoverall considerations about what different sports and physical activitiesshould be the future priorities for the City as a whole.Nortoft Partnerships Ltd <strong>Stoke</strong>-on-Trent Page | 21Sport & Physical Activity Strategy 2009 – 2016October 2009
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6. The 2012 Olympics will provide a
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500 completed responses were receiv
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22. It is worth noting that no swim
Page 10 and 11: Key Objectives up to 2016 Prioritie
Page 14: • Local - primary schools, commun
Page 20 and 21: SiteFentonManorFacilitySitePoolHall
Page 22 and 23: Central Forest Park Skate park Reta
Page 24 and 25: 43. Where an existing school is pro
Page 26 and 27: Neighbourhood Area ProposalsEastern
Page 28 and 29: Northern48. This area has a high pr
Page 30 and 31: Other facilities - location not yet
Page 32 and 33: Site Facility Proposal to meet comm
Page 34 and 35: Mount PleasantParkTennis courtsPlay
Page 36 and 37: Western58. This area has more young
Page 38 and 39: Next Steps61. The Strategy facility
Page 40 and 41: Nortoft Partnerships Ltd3 Ryehills
Page 42 and 43: TABLE OF CONTENTSSECTION 1: .......
Page 44 and 45: SECTION 1:BACKGROUND AND CONTEXTInt
Page 46 and 47: on-Trent strives to achieve. The ma
Page 48 and 49: Strategic Direction16. The objectiv
Page 50 and 51: Figure 1:Neighbourhood Management A
Page 52 and 53: 26. For the purposes of this report
Page 54 and 55: 32. It is known that deprivation ha
Page 56 and 57: helping to explain variations in so
Page 58 and 59: NB: Walking and cycling is recreati
Page 62 and 63: Figure 11:Top five market segments
Page 64 and 65: 52. More detail about the main spor
Page 66 and 67: 57. However, the figure does not ta
Page 68 and 69: 8. Brief interventions: the need to
Page 70 and 71: NHS Stoke-on- Tren
Page 72 and 73: Economic regeneration76. The econom
Page 74 and 75: • Guiding sub-regional strategic
Page 76 and 77: SECTION 2SPORTS DEVELOPMENT &PHYSIC
Page 78 and 79: SECTION 2:SPORTS DEVELOPMENT AND PH
Page 80 and 81: options. There is also a desire for
Page 82 and 83: • Engaging with residents of all
Page 84 and 85: • Providing training and advice t
Page 86 and 87: • Ensuring that those at greatest
Page 88 and 89: such surveys can provide invaluable
Page 90 and 91: Figure 1:QUEST accredited sitesNort
Page 92 and 93: • Increase the number of major sp
Page 94 and 95: Impact of the current economic clim
Page 96 and 97: SECTION 3STRATEGY DIRECTION AND TAR
Page 98 and 99: SECTION 3:STRATEGY DIRECTION AND TA
Page 108 and 109: TABLE OF CONTENTSSECTION 4: .......
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sport and dance clubs. For young pe
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e alternative types of provision th
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BSF in Stoke-on-Tr
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Figure 2:Stoke-on-
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TABLE OF CONTENTSSECTION 5: .......
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• Review of National Governing Bo
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Local Supply and Demand Balance12.
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Consultation21. The theoretical mod
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34. Some of the stakeholders reques
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Strategic Framework for SportsStrat
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smaller facilities such as the work
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Consultation ......................
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Figure 43: Boxing gyms ............
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The facility hierarchy3. The hierar
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7. There are two principal types:
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often on a key-holder basis, or sim
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Super Hub and Hub Facilities34. The
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Disability Centre36. Stoke<
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as being the ‘walking catchment
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Water space and participationAdult
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also the subject of a parallel proj
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Household survey57. The household s
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Children and Young People’s Surve
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support swimming provision should t
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Future provision for community swim
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LONGTON HSPOOLLONGTON LEISURECENTRE
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79. Although this network addresses
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Figure 10:Pools with community use
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Trent’s pools were able to match
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• New and refurbished facilities
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Name of FacilityExistingmanagement(
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94. The map suggests that, in relat
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ConsultationE lected Mayor’s Gree
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• Norton Table Tennis Club is bas
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University. The Fenton Manor site i
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128. The details of the requirement
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Figure 14:Sports Halls - proposalsN
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Name of FacilityProposalSize (no.Ba
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Standards for new provision130. It
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Synthetic Turf Pitches (STPs)Introd
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• England Hockey permits the use
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Condition of facilities144. STPs re
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150. As the above map shows travel
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Schools reorganisation programmeBac
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Household Survey162. The main issue
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Figure 20:Large size STPs and typeN
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RecommendationsFacility list171. Ne
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Sports Specific FacilitiesIntroduct
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Athletics Tracks and Indoor Trainin
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196. Everyone in Stoke</str
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ConsultationNational Governing Body
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north and one site in the south of
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available to registered members. Th
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Assessment222. The table below illu
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Figure 26:Household Survey - health
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Schools reorganisation programme -
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specialist equipment or dedicated t
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Indoor TennisIntroduction241. Tenni
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Figure 29:Tennis - indoor courts in
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Standards of provision and develope
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Figure 30:Outdoor tennis courts in
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Figure 31:Outdoor tennis courts, th
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Figure 32:Household survey - outdoo
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community use), so the current scho
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285. Improve the quality of the ten
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Standards of provision288. Increase
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Figure 34: Indoor bowls - comparato
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304. A key issue however will be wh
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316. The facility to be considered
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Figure 36:Bowling green listName of
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Figure 37:Outdoor bowls greens - qu
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Figure 38:Outdoor bowls - household
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333. All sites should meet the desi
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secondary school aged, and registra
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Figure 40:Travel time to nearest go
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ConsultationElected Mayor’s Green
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enable the development of more golf
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BoxingSa/LThe main facilities for b
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equipment. These facilities may als
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TriathlonSaVolleyballSaWrestlingSaC
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Figure 44:Squash courtsNortoft Part
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Local Community FacilitiesIntroduct
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Assessment366. All the centres were
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371. On average, 10% of people use
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RecommendationsFacility list380. Wi
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Figure 47:Dance StudiosNortoft Part
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Figure 48:Martial Arts FacilitiesNo
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Skate Parks and Sports Courts/Multi
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Figure 50:Sports Courts/MUGAs with
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Sports courts and MUGAs415. A total
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Figure 52:Activities enjoyed by chi
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Recommendations431. Existing facili
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esponse to the growing interest in
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programme(s) offered and the staff
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Existing facilitiesFacilityDimensio
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SECTION 7:PLAYING PITCH STRATEGYInt
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Figure 1: Overall pattern of change
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Methodology13. The steps taken to d
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Table 2:Estimated population for 20
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The demand for pitches20. A review
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• An assessment of the balance in
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Figure 3:Participation in football
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Figure 4:Clubs with more than 6 tea
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Figure 5:Football sites with secure
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Figure 7:Junior Football PitchesNor
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Grass vs synthetic turf pitches51.
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Figure 9: Forecast balance in suppl
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Figure 10:School sites and pitchesS
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Provision by area71. The area summa
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74. The issues associated with the
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Figure 14:Football sites in Norther
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Figure 15:Forecast balance in suppl
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Figure 16:Football sites in South E
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Figure 18:Football sites in South W
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Figure 20:Football sites in Western
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Football Site Quality and Managemen
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Standards of provision for football
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Figure 21:Cricket PitchesNortoft Pa
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119. This comparison shows that the
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126. Staffordshire Cricket’s Faci
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Balance in supply and demand131. In
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Burslem, JG Meakins and Norton Cric
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South Western143. There are current
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Rugby UnionOverall152. There are fo
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Figure 25:Rugby sites in and around
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157. Figure 26 summaries the positi
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160. The following projects in <str
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Planning policies170. The following
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Determining the value of off-site c
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• The pitches to be used by the c
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anticipated including the publishin
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Community UseageSenior FootballJuni
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Summary of facility proposals5. The
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Site Facility Proposal to meet comm
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Site Facility Proposal to meet comm
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Figure 3:Other facility proposalsOt
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Review and monitoring7. The Strateg
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Stoke-on-trent sport and physical activity strategy 2009-2016

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