Stoke-on-trent sport and physical activity strategy 2009-2016

310. The EIBA recognise that the Indoor Bowls Centres (IBCs) of the future willundoubtedly be “multi-code” centres embracing all forms of bowling to providethe necessary year-round income stream – hence their desire to work closelywith all groups within the “family of bowls”.Elected Mayor’s Green Paper and the Household Survey311. As there are no indoor bowls sites in <strong>Stoke</strong>-on-Trent this facility type did notfeature in either of the surveys.Market Segmentation312. The Market Segmentation analysis shows that substantial areas of <strong>Stoke</strong>-on-Trent are dominated by older people (see Section 1), except for the central parts,where the student population dominates. Bowls is the only ‘sport’ which attractsthis group of people, but they will also walk, dance and take part in low-impactexercises. The location of an indoor facility should be therefore be accessible toas many people as possible, particularly those without access to a car, and soideally located close to the main bus terminal, or on main bus route.RecommendationsFacility list313. One multi-code facility to be developed by 2016, incorporating indoor bowls (6-8rinks), outdoor bowls and ancillary facilities to be located on a site with excellentbus links as well as good car parking. A rail link would be an advantage but isnot essential due to the limited rail service in <strong>Stoke</strong>-on-Trent. The site at EdensorHigh School should be considered as one option together with a City centre site.Standards of provision and developers’ contributions314. The site should be located close to a major bus terminal, and also have adequateaccessible safe car parking.315. The design should meet the guidance of Sport England and the relevant nationalgoverning body.Nortoft Partnerships Ltd <strong>Stoke</strong>-on-Trent Page | 209Sport & Physical Activity Strategy 2009-2016October 2009