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Rila Monastery Nature Park Management Plan - part - usaid

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February 2004<br />

• Project: A set of public relations materials<br />

Development of an all-round concept of the forms, methods and means of building<br />

public relations, publicizing the <strong>Park</strong> and winning over supporters for attaining its<br />

management objectives. Part of the Project is about producing information bulletins,<br />

stationery (folders, letterheads, envelopes) and souvenirs bearing the <strong>Park</strong> logo; and<br />

of brochures, posters, calendars, etc., according to specific needs.<br />

• Project: The <strong>Park</strong>’s media image<br />

Development and practical implementation of a unified strategy for interaction with<br />

the media for purposes of pubic relations and management of the <strong>Park</strong>. The Project<br />

envisions identifying target groups to which the respective messages are to be<br />

addressed; as well as the forms of messages and most appropriate media to broadcast<br />

them. The Project includes organizing promotional campaigns in the media in relation<br />

to the <strong>Park</strong>’s ongoing activities and important events. An integral <strong>part</strong> of the Project is<br />

efforts to build lasting <strong>part</strong>nerships with journalists of the regional and national media<br />

with interests in environmental conservation issues.<br />

• Project: Producing a multi-media product on <strong>Rila</strong> <strong>Monastery</strong> <strong>Nature</strong> <strong>Park</strong><br />

Production of a CD-ROM in Bulgarian and English containing information of the<br />

cultural, religious and environmental significance of <strong>Rila</strong> <strong>Monastery</strong> <strong>Nature</strong> <strong>Park</strong>. The<br />

product, which will be targeted for the broader public, will aim to improve ecological<br />

awareness and patriotic education, while enlisting public support for the conservation<br />

of cultural and natural assets.<br />

• Project: National and international integration of <strong>Rila</strong> <strong>Monastery</strong> <strong>Nature</strong> <strong>Park</strong><br />

This envisions activities aimed at the proper inclusion of RMNP into the National<br />

Ecological Network (respectively, the European Ecological network and NATURA<br />

2000); making a formal proposal for the inclusion of RMNP as a natural site on the<br />

List of the UNESCO Convention on the World Natural and Cultural Heritage Sites;<br />

as well as other steps towards the international recognition and integration of <strong>Rila</strong><br />

<strong>Monastery</strong> <strong>Nature</strong> <strong>Park</strong>.<br />

2.7.7 Program for development of the administration and human resources for<br />

purposes of <strong>Park</strong> management<br />

• Project: Development of human resources<br />

The project aims to provide for:<br />

- General basic training of <strong>Park</strong> personnel (in safety precautions and techniques;<br />

conservation biology; tourist flow management, etc.) on the basis of identified<br />

needs and a course curriculum developed in advance;<br />

- exploring the possibilities for exchange of experience and mutual training in<br />

similar protected areas in Bulgaria and abroad. The Project is envisioned for<br />

implementation in <strong>part</strong>nership with other protected areas, educational<br />

institutions, NGOs, etc.<br />

<strong>Rila</strong> <strong>Monastery</strong> <strong>Nature</strong> <strong>Park</strong><br />

<strong>Management</strong> <strong>Plan</strong> - Draft<br />

2004 - 2013<br />

233

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