Training Institutes 2012 - National Technical Assistance Center for ...

TARGETED INSTITUTES
TARGETED INSTITUTE #8 9:30 AM SUNDAY • MIAMI 3
Using Education and Advocacy Tools for System Reform: Lessons from the Psychiatric
Residential Treatment Facility Waiver
OBJECTIVES—Participants will learn:
1. How storytelling and video can be used as systems change tools to educate the public and influence decision-makers
2. How to create the message using, as an example, how children and youth who have complex behavioral health
challenges and have met the “level of care” for residential treatment can be successfully served in the community
3. How to communicate messages effectively
4. Tips for identifying the audience to be influenced
5. How to determine the need for specific stakeholder involvement (elected and government officials, media, providers,
advocates, family members, and youth) in planning and implementing the approach and in communicating the message
This Targeted Institute will focus on strategies for developing and using storytelling and video for systems change
efforts at local, state, and national levels. As an example, faculty will use a storytelling and video project developed to
influence decision-makers to consider appropriate policies and financing strategies in support of a system of care
approach for children and youth with complex behavioral health needs who otherwise would be placed in more
restrictive residential treatment. The approach includes high-fidelity wraparound practice with intensive home and
community-based services. The strategies to be highlighted are the various steps that need to be considered and
addressed in order to undertake a successful systems change effort using education and advocacy tools such as video
and storytelling.
The information and strategies to be shared are based on the experience of creating a publication and video for the
Community Alternatives to Psychiatric Residential Treatment Facility (PRTF) Waiver Initiative that has been implemented
in nine states. The publication and video (Children and Families Having a Choice and a Voice) are used for systems
change efforts to influence decision-makers to increase the access to and use of home and community-based services.
Specific topics to be covered include:
• Before involving media—being clear about the message along with compelling data, succinct success stories, and
expert interviewees
• Tips for involving all stakeholders
• Identifying the medium (TV, newspaper, documentaries, magazine show profiles, blog, online discussions, or social
media such as YouTube and Facebook)
• Defining the audience—may be multi-purpose which dictates the delivery medium, length, and tone
• Three influencers that should be included in a video: facts, finances, and feelings
• Tips related to hiring a video production company—being clear about “asks” of a production company, working with
video crews, editing, video distribution, and measuring the impact of the video
The Targeted Institute will include short video clips and examples from the storytelling publication will be interspersed
throughout the session. The faculty team will include the perspectives of the Centers for Medicare and Medicaid Services,
the PRTF Waiver Project Director from Montana, the producers of the video, and the lead for the storytelling project.
MODERATOR/PRESENTER: Sherry Peters, M.S.W., A.C.S.W., Director, Psychiatric Residential Treatment Facility
Waiver Initiative, National Technical Assistance Center for Children’s Mental Health, Georgetown University Center for
Child and Human Development, Washington, DC
Ron Hendler, M.P.A., Technical Director, Division of Community Systems Transformation, Centers for Medicare and
Medicaid Services, Baltimore, MD
Kathy Napierala, Manager of Instructional Media Center, JBS International, North Bethesda, MD
Laura Taffs, M.Ed., Psychiatric Residential Treatment Facility Waiver Project Director, Montana Department of Public
Health and Human Services, Helena, MT
RESOURCE PERSONS: Jane Bernard, Quality Assurance Coordinator, Children’s Mental Health Bureau, Montana
Department of Public Health and Human Services, Helena, MT
Eileen Elias, M.Ed., Senior Policy Advisor for Disability and Mental Health, JBS International, Inc., North Bethesda, MD
100 Training Institutes 2012