Training Institutes 2012 - National Technical Assistance Center for ...

INSTITUTES
This session will utilize the Harvard Innovations video to introduce Wraparound Milwaukee. The participants will also
in engage in group activities to practice information learned in the sample modules. The faculty team will offer the
perspectives of agency administration/program director, clinician, national trainer and consultant, and the head of a
family advocacy organization.
MODERATOR/PRESENTER: Mary Jo Meyers, M.S., Deputy Director, Wraparound Milwaukee, Milwaukee, WI
Margaret Jefferson, Director, Youth and Family Advocacy, Families United of Milwaukee, Inc., Milwaukee, WI
Bruce Kamradt, M.S.W., Director, Childrens Mental Health and Wraparound Milwaukee, Milwaukee County
Children’s Mental Health Services, Milwaukee, WI
INSTITUTE #18 8:30 AM FRIDAY • 1:30 PM SATURDAY • SUN 1-2-3
Integrating Digital Media Strategies into Social Marketing
OBJECTIVES—Participants will learn:
1. To describe the digital media landscape and the range of digital/social technologies that are available
2. To apply fundamental communications and social marketing principles to emerging digital technologies
3. To use the tactical applications of social media technologies such as Facebook, Twitter, Pinterest, Flckr, and YouTube
4. To integrate social media technologies into system of care infrastructure and outreach strategies
Social media isn’t just having a Facebook page. This Institute will focus on how to integrate various social media
strategies into existing and developing communication outreach strategies. Faculty will highlight an array of social
marketing strategies and demonstrate how they can be used and adapted to different communities and systems of care
via digital social media.
The information and strategies to be highlighted are based on the experience of the Youth in Transition Project system of
care in Vermont, as well as the experience of various systems of care across the country that have worked with the
national Caring of Every Child’s Mental Health Campaign team.
Specific topics to be covered include:
• What social media tools are communities using?
• How should you determine what social media channels to use?
• How do you create a communications plan that includes social media?
• How do you integrate digital media into existing outreach?
• How can you use social media tools, such as Facebook, Twitter, Pinterest, YouTube, and Storify to meet your
communications goals?
The Institute will be highly interactive and will provide an opportunity for participants to engage in dialogue, participate
in an exercise to determine the best outreach channels, work as a group, and examine various social media tools first
hand including Facebook, Twitter, Pinterest, YouTube and Storify. The faculty team for the session will offer the
perspectives of a social media specialist, youth coordinator, a social marketer, and a national expert on social marketing.
MODERATOR/PRESENTER: Jane Tobler, Social Marketing Technical Assistance Director, Caring for Every Child’s
Mental Health Campaign, Vanguard Communications, Washington, DC
Courtney Bridges, Social Marketing & Communications Manager (Youth), Vermont Youth in Transition, Vermont
Federation of Families for Children’s Mental Health, Williston, VT
Corey Brown, Research Assistant, Youth MOVE National, National Federation of Families for Children’s Health,
Rockville, MD
50 Training Institutes 2012