Complete College Catalog 2011-2012 - Rio Hondo College

MRKT 171
Consumer Behavior
Advisory: ENGL 035 or ESL 198 or
appropriate assessment; READ 023 or
appropriate assessment; MGMT 101
Transfers to: CSU
This class investigates and analyzes
the reasons why consumers select,
purchase, use, and dispose of goods
and services to satisfy their personal
and household needs. Topics to be
explored include consumer culture,
group influence, consumption
patterns, and consumer attitudes and
lifestyles as well as other relevant
topics. This class is appropriate for
the marketing major and anyone who
wants to know why people buy.
3 Units
54 Lecture hours
MRKT 172
Advertising and Promotion
Advisory: ENGL 035 or ESL 198 or
appropriate assessment; READ 023 or
appropriate assessment; MGMT 101
Transfers to: CSU
This course is designed to introduce
students to the creative and competitive
field of advertising and promotion.
Course content includes understanding
the target audience, developing
marketing and advertising plans,
engaging in the creative process through
strategy and execution, and integrating
marketing communications elements
as they relate to personal selling, sales
promotion, direct marketing, and
electronic, digital, and print media.
This course is appropriate for the
marketing major or anyone interested in
advertising and promotion.
3 Units
54 Lecture hours
MRKT 173
Principles of Selling
Advisory: ENGL 030 or ESL 197 or
appropriate assessment; READ 023 or
appropriate assessment
Transfers to: CSU
This course is designed for the student
interested in a sales position or those
currently in the sales field needing
further training or hoping to transition
to a management or marketing
manager position. The course will
focus on relationship selling and
developing productive selling
environments. In addition, prospecting
techniques, approach strategies,
presentation and demonstration skills,
overcoming selling objections, and
closing techniques will provide the
core of the material covered in this
course.
3 Units
54 Lecture hours
MRKT 174
Small Business Marketing and
Advertising
Advisory: ENGL 035 or ESL 198 or
appropriate assessment; READ 023 or
appropriate assessment; MGMT 101
Transfers to: CSU
This class provides useful and effective
marketing and advertising tools and
techniques to those students who
have or would like to own a small
business. A special emphasis is placed
on the fundamentals of marketing and
guerilla marketing and advertising
techniques. Topics for discussion will
include marketing plan strategies,
marketing research, marketing channel
management, retail and pricing
strategies, and cost-effective guerilla
advertising techniques for small
businesses.
3 Units
54 Lecture hours
MRKT 175
Retail Management
Advisory: READ 023 or appropriate
assessment; ENGL 035 or ESL 198 or
appropriate assessment; MGMT 101
Transfers to: CSU
This course is designed for the
student pursuing a career in retail
management or desiring to own their
own retail business. Class discussions
will explore the topics of customer
buying behavior, retail market
strategy, retail site location, and
human resources management. Case
studies and experiential exercises will
be used to help students understand
additional topics including customer
service, store management, retail
pricing, supply chain management,
and merchandise management.
3 Units
54 Lecture hours
____________________
MASS
COMMUNICATIONS
Division of Communications &
Languages
MSCM 103
Survey of Motion Picture, Radio and
Television
Advisory: ENGL 035 or ESL 198 or
appropriate assessment; READ 022 or
appropriate assessment
Transfers to: UC (credit limit *), CSU
(*Students will receive credit from UC
for only one of the following courses:
MSCM 103 or MSCM 128)
This course presents a broad survey of
the history, theory, aesthetic principles,
and production techniques used in the
making of motion pictures, radio, and
television programs. Students will view
or listen to numerous television shows,
motion pictures, films, and radio
programs in order to become familiar
with various production techniques
and methods of critically evaluating
media presentations. Guest lecturers
and field trips to film, TV shows, and
radio studios may be scheduled.
3 Units
54 Lecture hours
MSCM 128
Mass Media in Modern Society
Advisory: ENGL 035 or ESL 198 or
appropriate assessment, READ 022 or
appropriate assessment
Transfers to: UC (credit limit*), CSU
(*Students will receive credit from UC
for only one of the following courses:
MSCM 103 or MSCM 128)
This course in mass media surveys the
history, format, laws, and significant
contributors in American mass
communications. Through projects
and readings, students research and
discuss such issues as free press, fair
trial, foreign communications systems,
and the relationship between free
media and a democratic society.
3 Units
54 Lecture hours
MSCM 134
Documentary Film
Advisory: ENGL 035 or ESL 198 or
appropriate assessment; READ 022 or
appropriate assessment
Transfers to: UC, CSU
This is an inquiry into the origin,
purpose, development, and current
trends of the documentary (nonfiction)
film. The class will view and
critique the great documentaries
ranging from Nanook of the North to
Woodstock. The future of the medium
in business, government, education,
and television will also be discussed.
3 Units
54 Lecture hours
____________________
MATHEMATICS
Division of Mathematics & Sciences
MATH 009
Enrichment Activities for
Mathematics
This course is designed to support
the objectives of the corequisite
mathematics course. Activities
are designed to further student
understanding and appreciation of
mathematical principles. Applications
and explorations of concepts
covered in the corequisite course are
emphasized. These instructional
activities are not available for
discussion/lecture format and are
not required for the grade in the
corequisite course.
0 Unit
0 Lab hours
MATH 020
Basic Mathematics
Advisory: ENGL 030 or ESL 010 or
appropriate assessment; READ 021
or appropriate assessment; Individual
modules to be taken in sequence.
This course is designed for students
who need a review of the basic
principles and skills of arithmetic.
The general areas of review are:
2011-2012 Catalog Rio Hondo College / 209