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DRS2012 Bangkok Proceedings Vol 4 - Design Research Society

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1564 Conference <strong>Proceedings</strong><br />

Osmud RAHMAN<br />

Wu, J., Delong M. (2006). Chinese Perceptions of Western-Branded Denim Jeans: A Shanghai Case Study. Journal of Fashion<br />

Marketing and Management, 10(2). 238-250.<br />

Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer <strong>Research</strong>. 12: 341-352.<br />

Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of<br />

Marketing. 52, 2-22.

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