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DRS2012 Bangkok Proceedings Vol 4 - Design Research Society

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Universal <strong>Design</strong> Management for Vocational Aid Centers<br />

2010. The challenge now is to establish sufficient turnover without an<br />

overreliance on such events.<br />

Future Deployment<br />

The director cites the reaction to this program as demonstrating the effectiveness<br />

of investment in package design and the like. With this in mind, he has taken his<br />

plan to the Tokamachi municipal officials (and to a designer) and is now<br />

negotiating with city hall for permission to use the city mascot, Neige the Snow<br />

Fairy, as a motif (the Center intends to pay a 1.5% royalty in exchange).<br />

Also, as the confectioner hired earlier is getting old, the director intends to hire a<br />

44-year-old successor under the government's temporary job creation program.<br />

Honorable Mention: Smoked Date Seafood, Peer<br />

Multifunctional Work Support Center, NPO Peer, Miyagi<br />

Prefecture<br />

Figure 5. Smoked seafood (fish and shellfish) caught off the Miyagi coast<br />

Peer Multifunctional Work Support Center was established in 2005. It has 15<br />

workers in type B continuous support of employment projects that are targeted by<br />

the five-year plan and 16 workers in other types of support. Major activities<br />

include the operation of a restaurant, called Peer; preparation and sales of<br />

handmade bento box lunches; preparation of smoked foods; external janitorial<br />

services; and parcel delivery. Operations currently center on bento lunch<br />

preparation and sales. Cooking is done by a professional staff, and every work<br />

day, Center personnel deliver 200 to 250 bento lunches to offices in the area,<br />

primarily within prefectural and municipal government buildings, collecting and<br />

washing the utensils afterwards. The bento lunch business generates annual<br />

revenues of approximately ¥27 million, accounting for roughly 90% of all NPO<br />

Peer business ventures. The average monthly wage is now roughly ¥35,000<br />

(Figure 6) and is targeted to eventually reach ¥50,000. In 2005, there were only<br />

three workers (disabled workers in the program); in 2010, there were 24. Even as<br />

it kept bento lunches as its main product line, the Peer Center entered the<br />

smoked food business in July 2009 in pursuit of higher wages.<br />

In support of VACs under its five-year plan, Miyagi Prefecture, upon request,<br />

dispatches management consultants and designers, paying half of the fees<br />

incurred. Also, it also introduces professional staff to prospective VAC employers<br />

Conference <strong>Proceedings</strong> 1805

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