DRS2012 Bangkok Proceedings Vol 4 - Design Research Society

1628 Conference Proceedings
Daniela ROTHKEGEL
This state can be triggered by an identification of assumptions and discussion of new and
diverse values. The role to surface existing assumptions and to introduce new values lies
in the act of Design as an intervention.
Junginger (2008:34) states:
...One of the many roles of the prototypes to trigger a discussion that encourages fundamental
assumptions to surface. Once these assumptions are articulated, they can be openly discussed
and, in the process, reevaluated.
Junginger, S. (2008). Product Development as a Vehicle for Organizational Change. Design Issues, 24(1), 26-
35.
Conclusion
Values and beliefs have been identified in this research as blocking factors for
multidisciplinary actions and bottom-up initiatives to create innovation in the large
organization examined.
A unilateral "community of inquiry", relating to identified values and beliefs, created a
uniformity on multi-levels that didn´t allow a diversity of multidisciplinary approaches.
Implications of this study in practice are to identify existing values and beliefs and be
aware of their restrictions in multi-levels for any future actions.
Implications in theory are in organizational learning, which speaks of a collective but not
of a unilateral learning and it´s impact on multi-levels.
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