DRS2012 Bangkok Proceedings Vol 4 - Design Research Society

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Seda YILMAZ and Colleen SEIFERT Yilmaz, S., Seifert, C. M. (2011). Creativity through design heuristics: A case study of expert product design. Design Studies (in press). Yilmaz, S., Seifert, C. M., Gonzalez, R. (2010). Cognitive heuristics in design: Instructional strategies to increase creativity in idea generation. Journal of Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 24(3), 335-355. Conference Proceedings 2085
2086 Conference Proceedings DRS 2012 Bangkok Chulalongkorn University Bangkok, Thailand, 1–4 July 2012 Anticipating User eXperience with a Desired Product: The AUX framework Thedy YOGASARA, Vesna POPOVIC, Ben KRAAL, and Marianella CHAMORRO-KOC Queensland University of Technology Abstract Positive user experience (UX) has become a key factor in designing interactive products. It acts as a differentiator which can determine a product’s success on the mature market. However, current UX frameworks and methods do not fully support the early stages of product design and development. During these phases, assessment of UX is challenging as no actual user-product interaction can be tested. This qualitative study investigated anticipated user experience (AUX) to address this problem. Using the co-discovery method, participants were asked to imagine a desired product, anticipate experiences with it, and discuss their views with another participant. Fourteen sub-categories emerged from the data, and relationships among them were defined through co-occurrence analysis. These data formed the basis of the AUX framework which consists of two networks which elucidate 1) how users imagine a desired product and 2) how they anticipate positive experiences with that product. Through this AUX framework, important factors in the process of imagining future products and experiences were learnt, including the way in which these factors interrelate. Focusing on and exploring each component of the two networks in the framework will allow designers to obtain a deeper understanding of the required pragmatic and hedonic qualities of product, intended uses of product, user characteristics, potential contexts of experience, and anticipated emotions embedded within the experience. This understanding, in turn, will help designers to better foresee users’ underlying needs and to focus on the most important aspects of their positive experience. Therefore, the use of the AUX framework in the early stages of product development will contribute to the design for pleasurable UX. Keywords: anticipated user experience, AUX framework, design for experience, humancentered design, product design
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