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konvensi-konvensi tertentu yang berasosiasi dengan genre dan dalam medium<br />
komunikasi tertentu.<br />
Semiotics is often employed in the analysis of texts (although it is far more<br />
than just a mode of textual analysis). Here it should perhaps be noted that a<br />
'text' can exist in any medium and may be verbal, non-verbal, or both,<br />
despite the logocentric bias of this distinction. The term text usually refers to<br />
a message which has been recorded in some way (e.g. writing, audio- and<br />
video-recording) so that it is physically independent of its sender or<br />
receiver. A text is an assemblage of signs (such as words, images, sounds<br />
and/or gestures) constructed (and interpreted) with reference to the<br />
conventions associated with a genre and in a particular medium of<br />
communication.(Chandler, 2007: 3-5)<br />
Karya sastra merupakan struktur yang bermakna, dan karya sastra<br />
merupakan sistem tanda yang mempunyai makna yang mempergunakan medium<br />
bahasa. Bahasa sebagai medium karya sastra sudah merupakan sistem semiotik<br />
atau ketandaan yang mempunyai arti. Bahasa juga mempunyai peranan penting<br />
dalam mengkomunikasikan pengetahuan. Dengan memperhatikan hubungan<br />
antara penanda (signifier) dan tertanda (signifiee), dapat disimpulkan bahwa<br />
penanda (signifier) mewakili simplifikasi skematis atas situasi permasalahan yang<br />
kompleks. Fungsi tanda merupakan hasil interaksi antara berbagai norma: kode<br />
memberikan kondisi untuk hubungan timbal balik fungsi-fungsi secara kompleks<br />
( Fokkema, 1998: 210). Barthes (1968: 48) menjelaskan hubungan tersebut<br />
sebagai berikut:<br />
The nature of the signifier suggests roughly the same remarks as that of<br />
the signified: it is purely a relatum. Whose definition cannot separate from<br />
that of the signified. The only difference is that the signifier I a mediator:<br />
some matter is necessary to it. Meanwhile, the signification can be<br />
conceived as a process; it is the act binds the signifier and signified, an<br />
act whose product is the sign.