SOSOK WANITA DALAM PUISI - Undip

pada image. Konsep anchorage ini berkaitan erat dengan iklan, namun hal ini juga
diaplikaiskan terhadap genre tertentu seperti fotografi, peta, berita televisi, kartun
dan komik. Barthes menyatakan bahwa fungsi utama dari anchorage ini
cenderung pada tataran ideologis.
Roland Barthes introduced the concept of anchorage (Barthes 1977, 38ff).
Linguistic elements can serve to 'anchor' (or constrain) the preferred
readings of an image: 'to fix the floating chain of signifieds' (ibid., 39).
Barthes introduced this concept of textual anchorage primarily in relation
to advertisements, but it applies of course to other genres such as
captioned photographs, maps, narrated television and film documentaries,
and cartoons and comics ('comic books' to North Americans) with their
speech and thought 'balloons'. Barthes argued that the principal function
of anchorage was ideological (ibid., 40). (Chandler, 2007: 204)
Sedangkan terminologi relay mendeskripsikan hubungan teks/image yang
saling melengkapi, seperti ilustrasi kartun, gambaran pada komik, dan narasi pada
film. Ia tidak mengkhususkan terminologi ini untuk kasus-paradoksikal dimana
image terbentuk berdasarkan text. Pada tahun 1950-1960 an, teks verbal lebih
penting dari pada image. Sedangkan pada masyarakat kontemporer image visual
dalam konteks mempunyai peran lebih penting seperti dalam iklan. Jadi
terminologi relay lebih cocok digunakan dalam ranah yang lebih luas.
Barthes used the term relay to describe text/image relationships which
were 'complementary', instancing cartoons, comic strips and narrative
film (ibid., 41). He did not coin a term for 'the paradoxical case where the
image is constructed according to the text' (ibid., 40). Even if it were true
in the 1950s and early 1960s that the verbal text was primary in the
relation between texts and images, in contemporary society visual images
have acquired far more importance in contexts such as advertising, so that
what he called 'relay' is far more common. (Chandler, 2007: 204)