Ladda ner boken - Sveriges Annonsörer
Ladda ner boken - Sveriges Annonsörer
Ladda ner boken - Sveriges Annonsörer
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innehÅll<br />
förord ...............................................................................................11<br />
inledning ........................................................................................15<br />
Bokens upplägg ..................................................................................17<br />
Avgränsningar och definitio<strong>ner</strong> .................................................18<br />
Tack ..........................................................................................................19<br />
del i: den Mobila kanalen<br />
– en orienTering ................................................................... 23<br />
1. slUTeT PÅ börJan ........................................................... 25<br />
Var står vi idag? ............................................................................... 26<br />
Vad har hållit marknaden tillbaka? ....................................... 28<br />
Bandbredd ...................................................................................... 28<br />
Prissättning av data ...................................................................... 29<br />
Vanliga mobiltelefo<strong>ner</strong> och smarta telefo<strong>ner</strong> ........................ 29<br />
Innehåll ............................................................................................ 30<br />
Finansiering .................................................................................... 30<br />
Standards ..........................................................................................31<br />
Bordet är dukat, manegen krattad .......................................... 32<br />
iPhone – en katalysator ................................................................ 32<br />
Prognoser .............................................................................................. 35<br />
Internet i dag .................................................................................. 36<br />
Den mobila kanalen ...................................................................... 37<br />
Konklusion ........................................................................................... 39
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