50-ways-to-make-your-first-sale

Chapter 1
Make Friends on Facebook
going to do differently is occasionally posting something relevant about your
new business.
Your Business’ Facebook Page
Facebook Pages are designed for businesses, brands, and other types of
organizations. Facebook only wants you to promote your business through
your Facebook page. That’s why we stress that you should keep business
promotion through your personal Facebook profile to a minimum.
With Facebook Pages, only people who have Liked your Facebook page
will see your updates. In a sense, these people have given you permission
to advertise to them. This is a very key point about online marketing these
days – permission marketing is much more effective than the old days of
spamming everyone under the sun. The good news is that with a Facebook
page, you’re in good company, with over 70 perfect of B2C companies
acquiring a customers through the social platform.
Source: Hubspot
You will promote on your Facebook page exactly like how you do it on
your Facebook profile with posts and links to products, PR mentions, and
stories about your business. However, a better way to get deeper engagement
on Facebook is to post updates on things that are not directly related to
purchasing one of your products.
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