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Chapter 34<br />

Deploy a Sales Team<br />

CHAPTER 34<br />

Deploy a<br />

Sales Team<br />

Sometimes getting that <strong>first</strong> <strong>sale</strong> is a quick endeavour. But sustaining<br />

growth in <strong>sale</strong>s quickly <strong>make</strong>s you realize how <strong>to</strong>ugh it can be <strong>to</strong> be a<br />

one-person <strong>sale</strong>s team, especially if <strong>your</strong> product requires a little more<br />

convincing than traditional consumer goods.<br />

The obvious question that you’ll probably have next is: How can I afford<br />

a <strong>sale</strong>s team? The answer is that <strong>your</strong> <strong>sale</strong>s team has <strong>to</strong> be designed <strong>to</strong> not<br />

only pay for itself but also bring in additional revenue and cus<strong>to</strong>mers, so it’s<br />

all about how you design <strong>your</strong> team. Think of <strong>your</strong> <strong>sale</strong>s team as miniature<br />

s<strong>to</strong>res that act independently and each bring in their own revenue.<br />

202

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