50-ways-to-make-your-first-sale

Chapter 22
Write a Controversial Blog Post
A great way to find some shortcomings is to check Google and Twitter for
unhappy customers and interview them.
In Google simply search using the terms “Expletive + Company Name”. With
Twitter, use their advanced search page and spend time trying to find
something negative about the company. Notice at the bottom of the Twitter
search you can select the “unhappy face” parameter which actually does a
good job of finding people who are upset in their tweets.
Strategy 3: Dispel Myths
Uncovering myths in any subject matter always gets attention and backlinks.
If you’re knowledgeable enough to disprove a common misconception, then
definitely start doing it. In these cases, you want to be the first publication
to unveil these crucial findings. What will happen is that you’ll be the main
article everyone links to when they start arriving at similar conclusions.
Here are some example “Myth-busting” blog post titles for various niches:
• Skateboarding: Why the Notion That WD-40 Destroys Your
Bearings is a Myth
• Basketball: Basketball Shoes Actually Lower Your Vertical Leap
• Running: Throw Away all Those Old Running Shoes – They’ve Been
Ruining Your Body for Years
Be Prepared
If you get good at writing controversial posts, you may find this as a regular
tool to boost your brand awareness and attract powerful backlinks for SEO
resulting in major traffic and if you’re website is optimized for conversion,
tons of sales. It’s actually a very easy publicity stunt because you can do it
from behind your computer in your pajamas. But beware; you’ll most likely
attract counter-attacks. So be prepared to fight.
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