50-ways-to-make-your-first-sale

Chapter 17
Sell a Unique and Newsworthy Product
CHAPTER 17
Sell a Unique
Product
Standing out from the crowd is one of the best ways to move
merchandise. Especially if you’re in a crowded space where your
competitors sell similar, if not the exact same products.
Sell Purple Cows
Seth Godin, a famous contemporary marketer, wrote a book called Purple
Cow. The basic premise of the book is that you do something so unique and
different that people will naturally have to tell others about it.
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