50-ways-to-make-your-first-sale

Chapter 36
Go Door to Door
selling, you’re going around introducing yourself and sharing what you do.
That’s all. You’ll be surprised by the wide variety of responses you’ll get, and
even though it might be a slim percentage at first, the number of people who
appreciate what you do and are willing to hand over their hard-earned cash
for your products or services.
When you knock on your neighbor’s door, you are approaching them not as
a salesperson, but as a neighbor. You can open with this pitch:
“Hi, My name is _______. I’m your neighbor and I just wanted to introduce
myself.”
As the conversation gets going, it might become natural for the topic of what
each other’s profession is to surface. That’s the perfect time to introduce your
brand, but don’t try to sell them. Simply show them what it is you sell during
“working hours.”
Now it’s important not to do this for completely self-serving purposes. The
idea is as a business owner and hopefully future leader, is that you want to
become a community pillar. So this strategy is only for those of you who
genuinely like your neighbourhood and want to get to know the people in it.
These genuine relationships will repay you tenfold.
But, Do All This Just To Talk To A Dozen
People On My Block?
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