50-ways-to-make-your-first-sale

Chapter 43
List on Craigslist
Giving Away Freebies for Branding Purposes
One way to build your marketing lists is to use Craigslist to give away
“freebies”. One of our favorite methods is to give away free stickers. You can
post stuff that you are giving away for free in the free category under the “for
sale” section. We would also take advantage of this area as a great place to
really advertise your local business. One tactic we like to employ is to make
fun posters that tell a story about your brand and upload them as an image
to your post.
If you can afford to give away free products in exchange for emails or
feedback, you might find this is a great, ultra personal way to build your first
brand evangelists. Since most of your responses will be local, you can easily
meet people and have one-on-one conversations about your product. The
social currency one receives from meeting the founder of a business usually
travels a lot farther than does a social media relationship.
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