50-ways-to-make-your-first-sale

Chapter 33
Take Your Business on the Road
The example above is a bit extreme, but you get the point.
(image credit: http://www.trendblast.com/city/san-francisco/
mobileretailvan)
There are plenty of “auto wrapping” businesses available these days. Just
Google the words “Vehicle Wrap” and chances are there are a few outlets
in your city that provide the service. Here are some tips you should keep
in mind before you wrap your vehicle with something overly wild and
unreadable:
• Focus on your domain name – Consider only using your domain
name and forget your business name. Cut out the http://www part as
well. Just use: yourbusinessname.com. Everyone knows how to use
the Internet these days.
• Don’t get too wild and decorative – True, it may attract more
eyeballs, but those same eyeballs might get lost in a sea of crazy and
incomprehensible artwork.
• Have a value proposition – If you’re going to include any other text
on your vehicle, let it simply be your value proposition. What’s a short
and memorable benefit of doing business with you?
The Traveling Checklist
Before you set out on your journey, there are some crucial things you must
remember to bring to ensure success.
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