50-ways-to-make-your-first-sale

Chapter 25
Advertise on Facebook
Again, this is the time to think about your personas. Reflect back and think
about what language your target customers use. If you have been taking
notes on how your customers talk about your products, go back to them and
see if you can use any of that language in your copy. Remember, you want to
speak like them.
STEP 5 – LET YOUR AD RUN FOR A WEEK OR TWO
The interesting thing about Facebook Ads is that they “wear out” fast. That’s
because they are presented to the same group of people continually. Every
time someone from your target group logs into Facebook, they are probably
seeing your ad.
A good rule of thumb is to change up your ads every one or two weeks.
Set a reminder on your phone or in your calendar to check back on your
Facebook ads once a week. Be sure to record their performance in a
spreadsheet or in a text file so that you can review which ads work.
What If Direct Sales Don’t Work?
This is to be expected. Again, people are on Facebook to interact with their
friends. If you’re selling and making a return, then that’s great! You should
double down on Facebook advertising by creating more ads for different
products.
However, the power of Facebook ads is that they are really good for
generating demand, and there are a couple ways to do this with the platform.
The first way is to simply use Facebook advertising to get people to Like
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