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Chapter 30<br />

Local Business Networks<br />

How Does This Help My Quest For<br />

Global Domination?<br />

As you grow and <strong>your</strong> business scales, local business networking may not fit<br />

in<strong>to</strong> <strong>your</strong> weekly regimen. But when you’re starting off, it’s a great way <strong>to</strong> get<br />

<strong>your</strong> local community aware of <strong>your</strong> business. Especially if you have a brickand-mortar<br />

location. In certain metropolitan areas, developing <strong>your</strong> local<br />

strength can be a huge portion of <strong>your</strong> revenue.<br />

However, as you get busier, you’ll notice that business networking takes<br />

time. You’ll have <strong>to</strong> <strong>make</strong> the call as <strong>to</strong> whether or not you can fit networking<br />

in<strong>to</strong> <strong>your</strong> schedule and if it’s worth it <strong>to</strong> <strong>your</strong> bot<strong>to</strong>m line. Many established<br />

businesses will send employees <strong>to</strong> networking groups <strong>to</strong> maintain a presence<br />

in the local business community.<br />

Whatever you do, get out there and give networking a shot. It’s a great way<br />

<strong>to</strong> create opportunities for <strong>your</strong> business that sitting behind a computer can’t<br />

get you.<br />

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