50-ways-to-make-your-first-sale

Chapter 20
Create a Viral Video
Be sure to thoroughly examine your vision and write down every detail that
you see in your mind. Whatever you do – don’t gloss over the idea by writing
down a few incomprehensible notes. It’s the small nuances of your vision
that might really put the polishing touches on your video.
Then email it to yourself for review later. Try to come back to it a few hours
later when you have time to devote to the idea. Setting aside time to review
your idea is worth it. If the video does well, you’ll be glad you invested those
fifteen minute to look at it.
If at First You Don’t Succeed…
Chances are you’re not going to hit a grand slam the first time out. So make
it a company effort to put out a good video every quarter or bi-annually. It’s
great for building brand culture and deconstructing what your company is
really about, on top of it all, it’s a great deal of fun. The best thing about this
strategy is that with relatively low risk and investment, you can be playing on
the same playing field as the big boys both in terms of exposure and if you’re
lucky, sales..
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