50-ways-to-make-your-first-sale

Chapter 15
Write A Press Release
Sample Press Release
FOR IMMEDIATE RELEASE
Opportunity Knocks on Laser Shooting Robot’s Door
Luxury hand-made laser shooting robot specialists expand their business to
Europe.
San Francisco, California – January, 2012
Lasershootingrobots.com, the leading manufacturer of luxury hand-made
laser shooting robots in North America today announced it would be
expanding to Europe. The company, which prides itself on crafting unique
one-of-a-kind laser shooting robots for residential and commercial projects,
will tie up with Chuck Norris Metal Workers (CNMW) to manufacture and
ship its products to Europe.
“We are thrilled to partner with CNMW and showcase our products in the
leading laser and robot regions of the world”, says owner and CEO of Laser
Shooting Robots, Brad Lambert. “Their passion and dedication to making
quality robots is already well known. It’s an honor to be able to design
alongside their team.”
Laser Shooting Robots has been producing hand-crafted robots for North
American clientele since 2003. The company revealed that CNMW has
already integrated the company’s software and sales tools as of October of
this year, and while the robots will be manufactured locally, the designs will
continue to be developed in San Francisco.
Yves Rochard, president of CNMW had this to say, “We are delighted
with our partnership with Laser Shooting Robots and look forward to
introducing their product to the European market. There is a synergy
between our two brands that we feel will result in a profitable relationship
for both of us. We have already integrated their sales tools into our website
and will begin manufacturing, and shipping Laser Shooting Robots as of
February 2012.”
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